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The partnership signals Kuku’s next growth phase, blending star power with AI-driven content innovation
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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The partnership reflects a shared vision between the brand and the Oscar-winning musician to nurture talent and strengthen music culture....
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Mumbai’s premier six-piece live band signs exclusive worldwide management and bookings deal with THG India
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Kaul shared the news in a reflective LinkedIn post, describing the cover feature as less of a personal milestone and....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
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In a statement on his official channels, Mukesh alleged that HMC Events failed to pay his agreed fees, with three....
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From Stage to Strategy,how John Mayer’s Live Show Signals India’s Market Maturity
The appointments signal Percept Live’s focus on growth, monetisation and scaling its IPs globally
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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One remark sparked debate, but decades of music continue to define A.R. Rahman
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
THG India will oversee his worldwide management and bookings, with a focus on international releases, global touring and cross-border collaborations
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As live entertainment becomes central to youth culture, Lollapalooza India 2026 showcases how culture-first brand partnerships are redefining the modern....
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In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful....
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From Shillong to the Andaman Islands, DRUM TAO’s performances pulsed with rhythm, energy and cultural expression
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The partnership brings together talent from diverse fields, reflecting OnePlus’ performance-driven philosophy and positioning them as the voice of OnePlus....
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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Now boasting over 220,000 Instagram followers and millions of streams and views, W.i.S.H. are proving their cultural impact.
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
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The Hello Group India Signs Grammy-Nominated, AMA-Winning Artist Raja Kumari to Worldwide Exclusive Management & Bookings.
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The collaboration seeks to connect with India’s youth by fusing , authenticity, and self-expression to spark cultural impact.
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In an exclusive interview, Jeff Straughn, Chief Brand Officer at Primary Wave, shares insights on authentic brand partnerships, digital-era music....
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
The deal paves the way for Bhadana to make his theatrical debut under the Saregama banner, not just as an....
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The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
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The partnership will spotlight Levi’s menswear range, including the latest New Loose and Relaxed fits, which align seamlessly with Dosanjh’s....
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Reports indicate that boAt is exploring a confidential filing route for its draft red herring prospectus (DRHP) and aims to....
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This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....
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The iconic three-day festival, held from December 28-30, 2024, at Dhargalim, Goa, witnessed a staggering footfall of over 1.5 lakh....
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In an exclusive interview with Loudest.in's Power People, Sheveeta Hegde discusses her journey, the future of the music business, evolving....
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With a career spanning over five decades, Zakir Hussain was not only a musical genius but also a savvy entrepreneur,....
In her new role, Sheveeta will focus on driving innovative revenue opportunities and building impactful collaborations with brands and advertisers....
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Through his appointment, the 28-year-old popular artist will empower young people to become agents of change and address the pressing....
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The second edition of Nykaaland drew an impressive crowd of 15,000 at Mumbai’s iconic Mahalaxmi Race Course.
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The campaigns will feature Birla Brainiacs' innovative curriculum, which not only addresses traditional academic subjects but also incorporates essential 21st-century....
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As the only entity in India focused on using music as a strategic branding tool, HBS is set to redefine....
Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer....
Swastik announcing the appointments of Jitendra Joshi as Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head....
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The two master films; one for a global audience and one tailored for India featuring actress Rashmika Mandanna, cleverly builds....
This innovative platform offers comprehensive artist management services for various events like corporate functions, private parties, and marketing campaigns.
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Recognized for its role in establishing a sustainable revenue stream for Indian creators through royalties, IPRS has bolstered India's global....
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Known for her soulful voice and distinctive musical style, Jasleen Royal has captured the hearts of millions with hits like....
This unique anthem is performed by an ensemble of employees collaborating from various branches and offices across the country.
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Equipped with REGZA Engine ZR and REGZA Power Audio, and Advanced Features for an Elevated Home Entertainment Experience
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First track under the deal extension is the upcoming actor Siddhant Chaturvedi and Oaff & Savera release : Ittefaq
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Palm Expo is the ultimate industry platform where professionals from Experiential, Events, Lighting, Technology and affiliated industries network and view....
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Listeners can purchase audiobooks and podcasts, and subscribe to an Audible membership in India using UPI and credit/debit cards
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The meeting was a dream come true for his fans who got to spend time with their favourite artist and....
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The rapid success of PAABA underscores Vygr's effective approach, which merges strategic insight with creative expertise to elevate brands in....
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As part of this collaboration, Gurdeep who hails from a family of renowned musicians is set to release his originals....
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Air India also onboarded Royal Philharmonic Orchestra with a vision to create a global symphony that resonated across cultures as....
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The new ad campaign, titled “We Don’t Settle” also features an original track by Humankind.
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At Looks Salon, the process of selecting music goes beyond merely filling the air with sound.
The night offered members of the fraternity to network with each other over Cocktails and Dinner, and set the tone....
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The identity is a visual representation of the agency’s commitment to contributing to the sector with new-age, unconventional, and out-of-the-box....
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The SBA50 is not just about portability; it also raises the bar for sound quality.
InfraMantra, a prominent name in real estate services, has proudly announced the addition of renowned singer Guru Randhawa to its....
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Fever listeners will now get to select and cancel songs and playlists on air, choose their RJs, and even curate....
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The collaboration extends beyond financial ties, as Singh is now the official face of boAt's audio products and the focal....
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In his new role, Sujal will drive Warner Music India’s sustainable and profitable growth, provide leadership in all aspects of....
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Embark on a journey through the profound narratives of irrepressible spirits, as they dive into their 'Where Next?' stories and....
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DwOTS Fire allows users to connect both in-ear and half-in-ear buds individually. Whether one prefers the full immersion of in-ear....
Kher shares insights on Strategies for Innovating Lifestyle Audio in India and more in an exclusive conversation with loudest.in.
In an exclusive chat with loudest.in,he talks about Sustainability Initiatives for BACARDÍ NH7 Weekender.
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The OnePlus AI Music Studio represents a paradigm shift in creative expression, bridging the gap between technology and artistry.
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This tour is being curated and brought forth to the two cities by Paytm Insider alongside Hyperlink Brand Solutions, and....
With online holiday sales expected to exceed $1.19 trillion globally, social media advertising has proven to generate ten times more....
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Going forward, ACwO is committed to introducing various gadgets with a total focus on enhancing the overall lifestyle of consumers.
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King has joined forces with Lee, the iconic denim brand, to launch an exciting new campaign that promises to be....
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UR Debut is an effort that holds great promise for the future of global music. With a commitment to nurturing....
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Spotify data also revealed that the number of workout playlists created by local listeners on the platform grew a whopping ....
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Yohani’s coming on board as a brand ambassador will not only engage cricket enthusiasts and music lovers alike but it....
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Boat retails a wide selection of wearables and audio accessories through its dedicated e-commerce store and multi-brand e-commerce platforms.
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Swifites are dancing with joy and hoping that Taylor Swift would come to India for her The Era's Tour.
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The company is far from alone in this goal, though. SoundCloud is its most direct competitor in this strategy, but....
Collaborates with JioSaavn to launch a limited-edition Center fresh Valentine’s Day pack
The new campaign #MixItUpWithSchweppes echoes the brand’s youthful and quirky spirit, which enables fun times for consumers across India.
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In an endeavor to strengthen its leadership team, TheSmallBigIdea recently announced top-level elevations in its senior leadership team.
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Platfom™ is home for entertainers, bringing together talent, fans and brands.
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The fastest-growing homegrown consumer tech brand Boult Audio has roped in actor Saif Ali Khan and Indian cricketer Suryakumar Yadav....
BREEZER Vivid Shuffle is India's first hip hop league, and the new season will once again be led by brand....
Focusing on the touring aspect in an artist’s career, RE:Play is all set to reinvent the touring landscape in India....
Dark Fantasy Vanilla Fills has been launched to redefine the existing sandwich crème biscuits introducing consumers to a superior experience....
The music business suspended operations in Russia earlier this year following that country's invasion of Ukraine.
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The campaign attempts to spark the latent interest of playing an instrument among young Indian music lovers.
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Under the partnership, Harrdy will engage with Puma’s large base of customers and create exclusive content poised to further cement....
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India’s largest Dishwash brand on path to create a strong sonic asset.
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The signature tune is a part of the integrated, national brand campaign
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The studio's launch kicked off with Rahul Vaidya making a video, in collaboration with Moj creators, on his latest hit....
By-Ojasvi Kapoor
Best known as India’s Youngest Artist Manager, Aayushman Sinha is a 27 year old entrepreneur from Mumbai....
Mirchi, India's no. 1 city-centric music and entertainment company, announced its brand-new show ‘Shape of You’ hosted by Bollywood....
Mobilla, a leading lifestyle and mobile accessories brand in India announces its latest brand campaign ‘Tale of Two- Trilogy’ ahead....
Hip Hop legend Snoop Dogg has acquired the Death Row Records brand from MNRK Music Group.
Formed in Los Angeles....
Fresh off their successful collaboration with American rock guitar legend Joe Walsh.,....
Radio City, India’s leading radio network and JioSaavn, South Asia’s largest music and audio-streaming service have come together to....