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Kaul shared the news in a reflective LinkedIn post, describing the cover feature as less of a personal milestone and....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
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The integrated production strategy ensured smooth coordination across multiple touchpoints, reinforcing the brand’s positioning in the premium live-events space
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In a statement on his official channels, Mukesh alleged that HMC Events failed to pay his agreed fees, with three....
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From Stage to Strategy,how John Mayer’s Live Show Signals India’s Market Maturity
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Instead of conforming to predefined musical spaces, Iss Tarah emerges as a meeting point where experience, experimentation and storytelling seamlessly....
The appointments signal Percept Live’s focus on growth, monetisation and scaling its IPs globally
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According to reports, Tere Sang features Arijit Singh alongside Iulia Vantur and marks a notable collaboration that has already generated....
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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The silent movie features superstars Vijay Sethupathi and Aditi Rao Hydari; to release Jan 30th
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One remark sparked debate, but decades of music continue to define A.R. Rahman
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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This global collaboration blends Bangla emotion with Afro-pop and contemporary sounds.
Ramayana is shaping up as a landmark film, with A R Rahman and Hans Zimmer’s rare musical collaboration aiming to....
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As live entertainment becomes central to youth culture, Lollapalooza India 2026 showcases how culture-first brand partnerships are redefining the modern....
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A three-city concert series revives the legacy of 1970s rock pioneers Human Bondage, bringing original members together with the Rajeev....
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The upcoming track, titled “Senorita,” was unveiled as a surprise for fans and is slated for release in 2026
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In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful....
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From Shillong to the Andaman Islands, DRUM TAO’s performances pulsed with rhythm, energy and cultural expression
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Penned by Shinda Kahlon and Jackbars, the lyrics lend the song a brooding emotional depth, amplifying its dark, atmospheric mood
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The partnership brings together talent from diverse fields, reflecting OnePlus’ performance-driven philosophy and positioning them as the voice of OnePlus....
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Composed by Raaj Aashoo with lyrics by Seepi Jha, the track is now streaming across all major platforms
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
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NDTV Good Times collaborates with Honey Singh to turn concerts into immersive cultural experiences across 11 cities of Bharat
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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The collaboration with Moin and ER elevates the track, showcasing a powerful synergy that brings this deeply personal narrative to....
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The hypnotic new single, fusing heritage and future-focused touches, lands with a remix from SYREETA.
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Shreyas teams up with hit producer Mr. Doss for a 3-track EP – First track ‘Naach’ out now; full EP....
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The track showcases B Praak's signature vocal depth paired with Gulzar's poetic brilliance, while Shameer Tandon's composition weaves together melody....
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The track comes alive with catchy lyrics by Karan Malhotra and Amar Jalal, and foot-tapping music composed by Karan Malhotra ....
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
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boAt & Netflix come together to crank up the drama and the decibel, giving fans a speaker that’s as bold....
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Two distinct artists, one unique project and a song that embodies contemporary energy and classic soul.
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The collaboration seeks to connect with India’s youth by fusing , authenticity, and self-expression to spark cultural impact.
The camp witnessed an inspiring confluence of talent with leading names from both countries, including Tesher, Jonita Gandhi, Mitika, JP47, ....
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The night lit up with Nora Fatehi’s surprise cameo, as she powered through hits like Oh Mama Tetema and Garmi,....
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The song is accompanied by a special visualizer, offering fans an intimate glimpse of Rahman and RIKA in the studio,....
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The music video, shot across stunning locations, captures the tension of betrayal as a mysterious woman deceives both Shael and....
This is the second time Global Citizen is activating in India, following Global Citizen Live in 2016, which featured performances....
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By collaborating closely with independent musicians, the label will offer artists the resources and visibility needed to thrive while enabling....
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In an exclusive interview, Jeff Straughn, Chief Brand Officer at Primary Wave, shares insights on authentic brand partnerships, digital-era music....
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
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The camp marks IPRS's Foundation Day celebrations, symbolizing its role in encouraging creativity, protecting rights, and opening global doors for....
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The music video unfolds against the backdrop of a film set, blending reel with real as an on-set romance comes....
"Maybe" is another exciting offering from Royal Stag Packaged Drinking Water Boombox, a dynamic musical platform dedicated to fostering fresh....
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This exciting vocal collaboration under the banner of T-Series is already making waves across continents.
This collaboration will span film soundtracks, independent singles, full-length albums, and EPs,further cementing Faheem’s presence across both mainstream and independent....
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Rahman introduced Secret Mountain in February 2024 with an animated video featuring Luna, a character who explores a virtual world....
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The result: a one-of-a-kind audio tapestry that represents what We Do We truly stands for distinct voices coming together to....
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Abhijeet Srivastava and Varun Jain come together with Shayra Apoorva for a melody rooted in forever.
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Backed by AI-powered emotion mapping, the sonic identity is designed to boost brand recall and emotional connection.
The deal paves the way for Bhadana to make his theatrical debut under the Saregama banner, not just as an....
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Shot during Sheeran’s India tour earlier this year, the music video—directed by Liam Pethick—features sweeping visuals from across the country....
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The campaign came alive online with a digital contest, encouraging fans to use the anthems in creative ways to show....
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The music video, shot against the glitzy backdrop of Las Vegas — complete with neon lights, luxe cars, and the....
The music video for the track premiered on May 7 and showcases a fresh blend of catchy beats, striking visuals,....
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The filmmakers revealed to The Hindu that this VFX-powered sequence aims to transport viewers into a whimsical, imaginative realm—marking a....
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The vibrant and empowering anthem celebrates the spirit of Indian women always transforming, always seeking a Glow-up. It features the....
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Diljit Dosanjh are teaming up for a high-octane collaboration titled Buck, and the teaser alone is already making waves online.
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Sung by the legendary Kailash Kher alongside Suhit Abhyankar, the song features refreshed lyrics by Kher and Sanjana Devarajan, and....
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The music video, described as funky, vibrant, and full of flair, showcases a playful side of Dhawan fans haven’t seen....
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The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
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With The Royals, Believe has built a campaign that places the soundtrack at the centre of audience engagement.
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The session, chaired by legendary lyricist, poet, author and IPRS Chairman Javed Akhtar, served as a strategic platform for dialogue....
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The label's first-ever event will be the official after-party for the highly anticipated Bare Knuckle Fighting Championship (BKFC) Dubai, a....
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The video showcases Kamal Haasan, Mani Ratnam, and AR Rahman gathered at Rahman’s studio, hinting at the grandeur that awaits....
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Through this partnership, The Sound Space will offer a series of workshops, musical performances, and training programs across Delhi's schools.
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As part of the AT Azaad album, Sunn Husna Di Pariye perfectly embodies the album’s essence of musical freedom and....
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The partnership will spotlight Levi’s menswear range, including the latest New Loose and Relaxed fits, which align seamlessly with Dosanjh’s....
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The track, a seamless fusion of Punjabi and English lyrics, marks the first-ever collaboration between Karan Aujla and Ryan Tedder,....
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Reports indicate that boAt is exploring a confidential filing route for its draft red herring prospectus (DRHP) and aims to....
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As Azaad Collab continues to surprise and inspire, this latest track stands as a reminder that music, like cinema, is....
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This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....
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The track, which is available to stream / download at coldplay.lnk.to/WEPRAYJASLEEN follows the previously-released Little Simz, TINI and Elyanna versions....
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With Goat Vision’s gripping visuals and direction by Arsh Singh & Savvy Singh, the song isn’t just heard—it’s felt
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The British singer-songwriter will perform at Chennai’s YMCA Ground on February 5, Bengaluru’s NICE Grounds on February 8, Shillong’s JN....
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This year, the festival embraces a larger vision—preserving Rajasthan’s forgotten musical traditions while celebrating global music cultures.
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This groundbreaking collaboration brings together Pikachu, Jigglypuff, and other beloved Pokémon, dancing to Badshah’s signature beats and electrifying rhythms.
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The song, launched in Hyderabad, beautifully captures the essence of love and devotion between Chhatrapati Sambhaji Maharaj and Maharani Yesubai.
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In collaboration with Warner Music India, KING returns to the genre that defines his artistry, bringing fans yet another masterpiece....
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The classically trained singers have become renowned performers, sung for TV series, shows, jingles, and made their entry into Bollywood....
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The company’s operating EBITDA surged by 28% to ?55.6 crore, up from ?43.4 crore in the corresponding quarter last year.
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Her dreamy vocals and unmatched charisma captivated the audience as she commanded the stage, making a lasting impression with every....
With its groovy beats and infectious vibe, Pray is all about confessing your feelings and wanting that one person to....
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Nora Fatehi continues to carve her path as a global star. From her collaboration with CKay on ‘It’s True’, Nora....
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The track comes just a week after Shruti’s collaboration with the maestro AR Rahman for the track ‘Its a Break....
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The iconic three-day festival, held from December 28-30, 2024, at Dhargalim, Goa, witnessed a staggering footfall of over 1.5 lakh....
The event marks a pivotal moment for India’s electronic music scene, bringing one of the world’s most revered artists to....
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The latest race-to-the-finale episode promised to be a delight for music lovers, featuring distinguished jury members from the music industry.
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This vibrant series offers music lovers a chance to experience live acoustic performances by talented artists from the Hungama Artist....
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Her admiration for Rahman is well-documented, with Shruti often expressing her love for his work through social media, making this....
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In an exclusive interview with Loudest.in's Power People, Sheveeta Hegde discusses her journey, the future of the music business, evolving....
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The night was a resounding success, with standout performances from renowned artists like Anup Jalota, Runaa Rizvii Shivamani, Anmol Malik....
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Backed by Zee Studios and Shakti Sagar Productions, and co-produced by Ajay Dhama, Fateh is gearing up to be a....
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The campaign showcases two of boAt’s most innovative products, the Nirvana Ion ANC Pro and Airdopes 800 HiDef, designed to....
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This extraordinary live concert will bid farewell to 2024 and welcome 2025, celebrating decades of timeless music and unforgettable memories
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With a career spanning over five decades, Zakir Hussain was not only a musical genius but also a savvy entrepreneur,....