Tag: BRAND COLLABORATION All Tags
Industry experts on festive music campaigns and year-round artist opportunities
The redesign includes a new logo mnemonic, updated wordmark and sound-inspired visuals
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The campaign reflects rising broadband demand driven by streaming, online learning and remote work
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Advertisers weigh the instant recall of hit songs against the long-term value of original scores in building distinctive sonic identities
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Composed by Amit Trivedi, sung by Junaid Ahmed, with lyrics by Sidhant Mago
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The romantic track blends semi-classical, raga-based and Carnatic influences
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Industry experts say AI can accelerate brand music, but human emotion remains irreplaceable
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The apparel brand’s music-led campaign uses an original anthem to strengthen brand recall through sound, style and self-expression
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Marketers say we need to look beyond views and streams to measure music’s impact on brands and business
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Rajeev Raja, Founder, BrandMusiq, talks about why brands need to move from campaign music to distinctive, intentional sonic identities that....
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‘Vanakko’ blends Tamil rap, energetic production and playful swagger, reflecting the evolving regional hip-hop scene
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Mohan is recognised for her musicianship, versatility and distinctive approach to the bass guitar
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Applications came from over 1,650 cities across 116 countries, reflecting strong global interest in HYBE’s artist ecosystem
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The Sony Music Entertainment India-The Hello Group venture marks its first year with 68 artists
With his promotion, Jain aims to build stronger brand partnerships and contribute to Saregama's growing entertainment ecosystem
Directed by Neeraj Ghaywan, the film features Usha Uthup and Sonu Nigam, celebrating Antakshari and India's love for music
Composed by Uddipan Sharma with lyrics by Shloke Lal, Dildara is a breezy romantic melody
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Hemendra highlighted the role's fast-paced nature, spanning pitches, artist calls, brainstorming and feedback
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Strategic expansion strengthens artist development, live touring, and brand partnerships across India and global markets
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The new range introduces the xboom Bounce and xboom Grab, combining AI-driven audio features with portable designs aimed at music....
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Bringing artists and audiences closer through immersive sound
He will lead brand partnerships across Sony Music's artists and releases
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Iconic duo preview emotional collaboration with London’s Trinity Laban musicians now
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Prior to joining Zee Music Company, Desai was associated with BookMyShow and Radio City India
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The project features a romantic ballad, thumri and tappa, blending Indian classical music with global influences
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Prior to this Kheria was with Radio City India as General Manager-Brand Marketing & PR
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Prior to Spotify, she held a communications leadership role at Tinder
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Tony Andrews attended the launch alongside Salim Merchant, the brand’s soft ambassador in India
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Shahir Muneer, Founder and CEO of Divo, discusses music licensing issues amid the Zee Music Company-Nykaa copyright dispute
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Sharma discusses Budweiser’s culture-first vision spanning basketball, indie creators, and experiential marketing
The film is already generating interest for its unique storyline and music-led appeal
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Industry leaders decode the rise of indie music in modern brand communication
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Vakil signalled an ambitious 2026 pipeline for music-led brand experiences
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Over 3,000 fans gathered at Bharat Mandapam for a high-energy, nostalgia-led music night
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Produced by Applause Entertainment and Window Seat Films, Main Vaapas Aaunga is slated for a theatrical release on June 12,....
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Developed with Rajeev Raja, Founder of BrandMusiq, the system aims to create a distinct, unified brand voice across touchpoints
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In this guest column, Rajeev Raja of BrandMusiq explores the shift from jingles to sonic branding and why sound is....
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The collaboration blends Rahman’s experimental sound with Dosanjh’s globally resonant Punjabi style, creating a contemporary yet rooted track
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The move marks a shift from building ventures like Hoopr to enabling broader growth
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Farah Khan praised the collaboration for its scale and appeal, noting that it reflects the expanding global footprint of Indian....
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Featuring the dulcet tones of the Carnatic violinist, the release blends Indian and global sounds
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An intimate sonic meeting of two distinct voices, capturing love as comfort, calm, and connection
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The partnership signals Kuku’s next growth phase, blending star power with AI-driven content innovation
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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The event will crown the ‘Voice of the Nation’ in the presence of acclaimed composer trio Shankar–Ehsaan–Loy
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Varun Koorichh, VP Marketing, Diageo India, on how Keinemusik collaboration is reshaping India’s concert economy
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The partnership reflects a shared vision between the brand and the Oscar-winning musician to nurture talent and strengthen music culture....
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The collaboration unfolded during Honey Singh’s recent show, where the duo shot the music video live on stage in front....
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Kaul shared the news in a reflective LinkedIn post, describing the cover feature as less of a personal milestone and....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
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The integrated production strategy ensured smooth coordination across multiple touchpoints, reinforcing the brand’s positioning in the premium live-events space
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In a statement on his official channels, Mukesh alleged that HMC Events failed to pay his agreed fees, with three....
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From Stage to Strategy,how John Mayer’s Live Show Signals India’s Market Maturity
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Instead of conforming to predefined musical spaces, Iss Tarah emerges as a meeting point where experience, experimentation and storytelling seamlessly....
The appointments signal Percept Live’s focus on growth, monetisation and scaling its IPs globally
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According to reports, Tere Sang features Arijit Singh alongside Iulia Vantur and marks a notable collaboration that has already generated....
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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The silent movie features superstars Vijay Sethupathi and Aditi Rao Hydari; to release Jan 30th
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One remark sparked debate, but decades of music continue to define A.R. Rahman
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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This global collaboration blends Bangla emotion with Afro-pop and contemporary sounds.
Ramayana is shaping up as a landmark film, with A R Rahman and Hans Zimmer’s rare musical collaboration aiming to....
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A three-city concert series revives the legacy of 1970s rock pioneers Human Bondage, bringing original members together with the Rajeev....
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As live entertainment becomes central to youth culture, Lollapalooza India 2026 showcases how culture-first brand partnerships are redefining the modern....
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The upcoming track, titled “Senorita,” was unveiled as a surprise for fans and is slated for release in 2026
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In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful....
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From Shillong to the Andaman Islands, DRUM TAO’s performances pulsed with rhythm, energy and cultural expression
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Penned by Shinda Kahlon and Jackbars, the lyrics lend the song a brooding emotional depth, amplifying its dark, atmospheric mood
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Composed by Raaj Aashoo with lyrics by Seepi Jha, the track is now streaming across all major platforms
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The partnership brings together talent from diverse fields, reflecting OnePlus’ performance-driven philosophy and positioning them as the voice of OnePlus....
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
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NDTV Good Times collaborates with Honey Singh to turn concerts into immersive cultural experiences across 11 cities of Bharat
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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The collaboration with Moin and ER elevates the track, showcasing a powerful synergy that brings this deeply personal narrative to....
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The hypnotic new single, fusing heritage and future-focused touches, lands with a remix from SYREETA.
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Shreyas teams up with hit producer Mr. Doss for a 3-track EP – First track ‘Naach’ out now; full EP....
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The track showcases B Praak's signature vocal depth paired with Gulzar's poetic brilliance, while Shameer Tandon's composition weaves together melody....
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The track comes alive with catchy lyrics by Karan Malhotra and Amar Jalal, and foot-tapping music composed by Karan Malhotra ....
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
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boAt & Netflix come together to crank up the drama and the decibel, giving fans a speaker that’s as bold....
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Two distinct artists, one unique project and a song that embodies contemporary energy and classic soul.
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The collaboration seeks to connect with India’s youth by fusing , authenticity, and self-expression to spark cultural impact.
The camp witnessed an inspiring confluence of talent with leading names from both countries, including Tesher, Jonita Gandhi, Mitika, JP47, ....
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The night lit up with Nora Fatehi’s surprise cameo, as she powered through hits like Oh Mama Tetema and Garmi,....
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The song is accompanied by a special visualizer, offering fans an intimate glimpse of Rahman and RIKA in the studio,....
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The music video, shot across stunning locations, captures the tension of betrayal as a mysterious woman deceives both Shael and....
This is the second time Global Citizen is activating in India, following Global Citizen Live in 2016, which featured performances....
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By collaborating closely with independent musicians, the label will offer artists the resources and visibility needed to thrive while enabling....
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In an exclusive interview, Jeff Straughn, Chief Brand Officer at Primary Wave, shares insights on authentic brand partnerships, digital-era music....
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
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The camp marks IPRS's Foundation Day celebrations, symbolizing its role in encouraging creativity, protecting rights, and opening global doors for....
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The music video unfolds against the backdrop of a film set, blending reel with real as an on-set romance comes....
"Maybe" is another exciting offering from Royal Stag Packaged Drinking Water Boombox, a dynamic musical platform dedicated to fostering fresh....
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This exciting vocal collaboration under the banner of T-Series is already making waves across continents.
This collaboration will span film soundtracks, independent singles, full-length albums, and EPs,further cementing Faheem’s presence across both mainstream and independent....
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Rahman introduced Secret Mountain in February 2024 with an animated video featuring Luna, a character who explores a virtual world....
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The result: a one-of-a-kind audio tapestry that represents what We Do We truly stands for distinct voices coming together to....