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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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The partnership reflects a shared vision between the brand and the Oscar-winning musician to nurture talent and strengthen music culture....
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Kaul shared the news in a reflective LinkedIn post, describing the cover feature as less of a personal milestone and....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
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In a statement on his official channels, Mukesh alleged that HMC Events failed to pay his agreed fees, with three....
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From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
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From Stage to Strategy,how John Mayer’s Live Show Signals India’s Market Maturity
The appointments signal Percept Live’s focus on growth, monetisation and scaling its IPs globally
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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From airports to film soundtracks, brands are redefining Republic Day messaging to reflect a modern, emotionally driven ‘Brand India’ for....
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One remark sparked debate, but decades of music continue to define A.R. Rahman
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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As live entertainment becomes central to youth culture, Lollapalooza India 2026 showcases how culture-first brand partnerships are redefining the modern....
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In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful....
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From Shillong to the Andaman Islands, DRUM TAO’s performances pulsed with rhythm, energy and cultural expression
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Powered by the song ‘Human’, the films land with amplified emotional impact
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The partnership brings together talent from diverse fields, reflecting OnePlus’ performance-driven philosophy and positioning them as the voice of OnePlus....
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
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Industry leaders see this as more than a headline moment, it’s a marker of how culture now shapes power narratives
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
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The collaboration seeks to connect with India’s youth by fusing , authenticity, and self-expression to spark cultural impact.
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In an exclusive interview, Jeff Straughn, Chief Brand Officer at Primary Wave, shares insights on authentic brand partnerships, digital-era music....
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
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The days leading up to August 15 often turn into one of the most profitable weeks of the year for....
The deal paves the way for Bhadana to make his theatrical debut under the Saregama banner, not just as an....
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The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
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The comprehensive report, analyzing data from over 850 brands and 400 billion messages, spotlights the rising influence of AI-powered personalization,....
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The streaming platform is evolving to make it easier for advertisers to buy, create and measure the impact of their....
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Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....
Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....
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The partnership will spotlight Levi’s menswear range, including the latest New Loose and Relaxed fits, which align seamlessly with Dosanjh’s....
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Reports indicate that boAt is exploring a confidential filing route for its draft red herring prospectus (DRHP) and aims to....
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This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....
From traditional melodies to modern beats, every party is using music to make a lasting impact.
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The iconic three-day festival, held from December 28-30, 2024, at Dhargalim, Goa, witnessed a staggering footfall of over 1.5 lakh....
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In an exclusive interview with Loudest.in's Power People, Sheveeta Hegde discusses her journey, the future of the music business, evolving....
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With a career spanning over five decades, Zakir Hussain was not only a musical genius but also a savvy entrepreneur,....
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The event showcased the year's most successful campaigns, emphasizing the platform's ability to forge powerful brand connections through music and....
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Chosen from over 100 nominations, these campaigns demonstrated innovative use of culture, technology, sound, and offline platforms to deliver impactful....
In her new role, Sheveeta will focus on driving innovative revenue opportunities and building impactful collaborations with brands and advertisers....
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Through his appointment, the 28-year-old popular artist will empower young people to become agents of change and address the pressing....
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This interview explores your recent collaboration with Smirnoff and MixMag India, where these values converge in a unique musical experience.
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The campaigns will feature Birla Brainiacs' innovative curriculum, which not only addresses traditional academic subjects but also incorporates essential 21st-century....
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As the only entity in India focused on using music as a strategic branding tool, HBS is set to redefine....
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Brands are seizing this moment to roll out creative campaigns that captivate audiences and boost sales.
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These campaigns leverage digital platforms, interactive content, and personalized experiences to create anticipation, drive engagement, and maintain post-event buzz.
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This collaboration marks a breakthrough in SGA PR’s expansion into the MarTech space and further strengthens the consultancy’s portfolio in....
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Brands typically begin pre-festive campaign planning 3-6 months in advance, with 54% launching campaigns within 30 days of the festivities.
Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer....
Swastik announcing the appointments of Jitendra Joshi as Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head....
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More than 100 micro creators have joined the program, gaining access to top-tier mentorship from the top creators under the....
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The two master films; one for a global audience and one tailored for India featuring actress Rashmika Mandanna, cleverly builds....
This innovative platform offers comprehensive artist management services for various events like corporate functions, private parties, and marketing campaigns.
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Known for her soulful voice and distinctive musical style, Jasleen Royal has captured the hearts of millions with hits like....
This unique anthem is performed by an ensemble of employees collaborating from various branches and offices across the country.
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Equipped with REGZA Engine ZR and REGZA Power Audio, and Advanced Features for an Elevated Home Entertainment Experience
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First track under the deal extension is the upcoming actor Siddhant Chaturvedi and Oaff & Savera release : Ittefaq
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The agency supports DHL Express’ digital communications strategy and brand campaigns for the on-going IPL 2024.
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This grand celebration honoured outstanding achievements in broadcasting across numerous categories, showcasing Radio City's pledge to excellence in the streaming....
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Listeners can purchase audiobooks and podcasts, and subscribe to an Audible membership in India using UPI and credit/debit cards
Brands need to navigate this musical journey carefully, ensuring they strike the right chord with their audience while staying true....
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According to an article in Variety, approximately 100,000 songs are uploaded daily on Spotify. That's how strong the competition in....
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The meeting was a dream come true for his fans who got to spend time with their favourite artist and....
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The rapid success of PAABA underscores Vygr's effective approach, which merges strategic insight with creative expertise to elevate brands in....
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As part of this campaign, IPRS conducted an interactive workshop, “My Music My Rights, Creators Connect” program, in collaboration with....
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In an exclusive interview with loudest.in, Abhishek Biswal graciously shares his profound insights into Wynk Music and offers a glimpse....
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Air India also onboarded Royal Philharmonic Orchestra with a vision to create a global symphony that resonated across cultures as....
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The new ad campaign, titled “We Don’t Settle” also features an original track by Humankind.
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At Looks Salon, the process of selecting music goes beyond merely filling the air with sound.
The night offered members of the fraternity to network with each other over Cocktails and Dinner, and set the tone....
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The SBA50 is not just about portability; it also raises the bar for sound quality.
InfraMantra, a prominent name in real estate services, has proudly announced the addition of renowned singer Guru Randhawa to its....
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Fever listeners will now get to select and cancel songs and playlists on air, choose their RJs, and even curate....
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The collaboration extends beyond financial ties, as Singh is now the official face of boAt's audio products and the focal....
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The partnership will see Hypothesis empower Togglehead to make proactive decisions and support the entire campaign management pipeline by serving....
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The brand has introduced an innovative and interactive experience that allows couples to weave their moments of love into a....
As per Jay Gilbert's 2024 music industry predictions,The global music copyright value grew 14% in 2022 to $41.5 billion. Two....
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Embark on a journey through the profound narratives of irrepressible spirits, as they dive into their 'Where Next?' stories and....
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DwOTS Fire allows users to connect both in-ear and half-in-ear buds individually. Whether one prefers the full immersion of in-ear....
Kher shares insights on Strategies for Innovating Lifestyle Audio in India and more in an exclusive conversation with loudest.in.
Old hits from various decades evoke feelings of warmth, joy, and familiarity, making them an ideal choice for marketers aiming....
In an exclusive chat with loudest.in,he talks about Sustainability Initiatives for BACARDÍ NH7 Weekender.
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The OnePlus AI Music Studio represents a paradigm shift in creative expression, bridging the gap between technology and artistry.
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This tour is being curated and brought forth to the two cities by Paytm Insider alongside Hyperlink Brand Solutions, and....
With online holiday sales expected to exceed $1.19 trillion globally, social media advertising has proven to generate ten times more....
This fusion of hip-hop culture and marketing has led to exciting collaborations between brands and rap artists.
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Going forward, ACwO is committed to introducing various gadgets with a total focus on enhancing the overall lifestyle of consumers.
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King has joined forces with Lee, the iconic denim brand, to launch an exciting new campaign that promises to be....
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Spotify data also revealed that the number of workout playlists created by local listeners on the platform grew a whopping ....
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Yohani’s coming on board as a brand ambassador will not only engage cricket enthusiasts and music lovers alike but it....
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Boat retails a wide selection of wearables and audio accessories through its dedicated e-commerce store and multi-brand e-commerce platforms.
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Swifites are dancing with joy and hoping that Taylor Swift would come to India for her The Era's Tour.
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With RVCJ's deep understanding of digital media trends and ability to create engaging content,
This move is seen as a reflection of the company's commitment to the development of young and talented executives.
Collaborates with JioSaavn to launch a limited-edition Center fresh Valentine’s Day pack
The new campaign #MixItUpWithSchweppes echoes the brand’s youthful and quirky spirit, which enables fun times for consumers across India.