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The apparel brand’s music-led campaign uses an original anthem to strengthen brand recall through sound, style and self-expression
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Marketers say we need to look beyond views and streams to measure music’s impact on brands and business
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The campaign builds on JSW Group’s long-standing association with Indian sport and its partnership with the IOA
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Rajeev Raja, Founder, BrandMusiq, talks about why brands need to move from campaign music to distinctive, intentional sonic identities that....
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The EP is distributed by Warner Music India and explores themes of hope, gratitude and celebration
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The campaign is being promoted across Meta, Spotify and YouTube, giving it cross-platform visibility
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The campaign turns Chennai’s iconic heat into a celebration of its culture, energy and everyday resilience
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The Sony Music Entertainment India-The Hello Group venture marks its first year with 68 artists
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The anthem blends music and humour to celebrate a confident, expressive generation defining success on its own terms
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Bachchan embraces a bold, swagger-filled rap avatar in the music video
With his promotion, Jain aims to build stronger brand partnerships and contribute to Saregama's growing entertainment ecosystem
‘superHuman’ drops globally on all streaming platforms on 7 August
Directed by Neeraj Ghaywan, the film features Usha Uthup and Sonu Nigam, celebrating Antakshari and India's love for music
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Strategic expansion strengthens artist development, live touring, and brand partnerships across India and global markets
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Hemendra highlighted the role's fast-paced nature, spanning pitches, artist calls, brainstorming and feedback
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Cannes Lions-winning campaign expands with cinematic film after Barcelona debut
He will lead brand partnerships across Sony Music's artists and releases
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Prior to joining Zee Music Company, Desai was associated with BookMyShow and Radio City India
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The release continues Want3d’s efforts to establish a distinct identity within the evolving desi hip-hop movement
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Prior to this Kheria was with Radio City India as General Manager-Brand Marketing & PR
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Prior to Spotify, she held a communications leadership role at Tinder
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Tony Andrews attended the launch alongside Salim Merchant, the brand’s soft ambassador in India
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Shahir Muneer, Founder and CEO of Divo, discusses music licensing issues amid the Zee Music Company-Nykaa copyright dispute
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Industry leaders decode the rise of indie music in modern brand communication
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Vakil signalled an ambitious 2026 pipeline for music-led brand experiences
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Over 3,000 fans gathered at Bharat Mandapam for a high-energy, nostalgia-led music night
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Developed with Rajeev Raja, Founder of BrandMusiq, the system aims to create a distinct, unified brand voice across touchpoints
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Composed by KING, Amira Gill, and Karan Kanchan, the track is sung by KING and Amira Gill, with lyrics by....
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In this guest column, Rajeev Raja of BrandMusiq explores the shift from jingles to sonic branding and why sound is....
Positioned as more than just a music release, the campaign underscores Breakthrough’s belief in the power of media and pop....
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The move marks a shift from building ventures like Hoopr to enabling broader growth
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The performance showcased the students’ musical coordination and cultural sensitivity, as they recreated the anthem with precision and emotion
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The partnership signals Kuku’s next growth phase, blending star power with AI-driven content innovation
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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The partnership reflects a shared vision between the brand and the Oscar-winning musician to nurture talent and strengthen music culture....
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Kaul shared the news in a reflective LinkedIn post, describing the cover feature as less of a personal milestone and....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
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In a statement on his official channels, Mukesh alleged that HMC Events failed to pay his agreed fees, with three....
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From Stage to Strategy,how John Mayer’s Live Show Signals India’s Market Maturity
The appointments signal Percept Live’s focus on growth, monetisation and scaling its IPs globally
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Anchored by the rallying line “Aaj Kuch Toofani Karte Hain”, the track channels the brand’s trademark toofani spirit,raw, unapologetic, and....
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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The team’s bespoke scarves have become a common sight at the Noida Indoor Stadium as fan culture around the franchise....
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One remark sparked debate, but decades of music continue to define A.R. Rahman
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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As live entertainment becomes central to youth culture, Lollapalooza India 2026 showcases how culture-first brand partnerships are redefining the modern....
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In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful....
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From Shillong to the Andaman Islands, DRUM TAO’s performances pulsed with rhythm, energy and cultural expression
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The track features vocals by Shuba, Brandon Diaz and Mayssa Karaa, each bringing a distinct global sensibility to the composition
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The track presents a relatable portrait of modern festive rituals, from untangling old fairy lights and playing favourite playlists to....
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The partnership brings together talent from diverse fields, reflecting OnePlus’ performance-driven philosophy and positioning them as the voice of OnePlus....
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
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The collaboration seeks to connect with India’s youth by fusing , authenticity, and self-expression to spark cultural impact.
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In an exclusive interview, Jeff Straughn, Chief Brand Officer at Primary Wave, shares insights on authentic brand partnerships, digital-era music....
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
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Sitar maestro Hidayat Husain Khan celebrates Independence Day with Times Music’s “Jai Hind” release and a commemorative stamp honouring his....
The deal paves the way for Bhadana to make his theatrical debut under the Saregama banner, not just as an....
This evocative collaboration delivers a potent blend of divine symbolism and cultural grit, resulting in a unique and unforgettable listening....
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The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
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Produced by Tanishk Bagchi and Ganesh Waghela, ‘Sawariya Tera’ serves up a lively, melodic wave that’s impossible to ignore. It’s....
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The powerful anthem captures a fundamental truth: our world is filled with persistent distractions that disrupt our peace. From endless....
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Adding to the excitement, two of India’s biggest game-changers—Hardik Pandya and Suryakumar Yadav—are all in, vibing hard to the electrifying....
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By intertwining music with raw human emotion, the campaign reinforces UltraTech Cement’s brand philosophy that a home is not just....
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As part of the AT Azaad album, Sunn Husna Di Pariye perfectly embodies the album’s essence of musical freedom and....
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The song features the enchanting vocals of Nikhita Gandhi alongside Romy and Ila Arun, with music composed by Lijo George....
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The partnership will spotlight Levi’s menswear range, including the latest New Loose and Relaxed fits, which align seamlessly with Dosanjh’s....
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Reports indicate that boAt is exploring a confidential filing route for its draft red herring prospectus (DRHP) and aims to....
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This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....
This catchy, confident lyric drives home the campaign’s key message—Swiss Beauty CRAZE isn’t just about following trends, it’s about creating....
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The success of the movie further justifies Urvashi Rautela's position in the industry as the highest-paid actress in the country.
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The India leg of the tour kicked off with three electrifying performances in Mumbai on January 18, 19, and 21....
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The iconic three-day festival, held from December 28-30, 2024, at Dhargalim, Goa, witnessed a staggering footfall of over 1.5 lakh....
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In an exclusive interview with Loudest.in's Power People, Sheveeta Hegde discusses her journey, the future of the music business, evolving....
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With a career spanning over five decades, Zakir Hussain was not only a musical genius but also a savvy entrepreneur,....
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This isn’t just a song; it’s a mood, a vibe, and a Sufi-inspired banger that’s set to light up every....
In her new role, Sheveeta will focus on driving innovative revenue opportunities and building impactful collaborations with brands and advertisers....
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Through his appointment, the 28-year-old popular artist will empower young people to become agents of change and address the pressing....
The banger anthem, this year a musical tribute to Diwali, that has got everyone humming to its tune, blending global....
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The campaigns will feature Birla Brainiacs' innovative curriculum, which not only addresses traditional academic subjects but also incorporates essential 21st-century....
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As the only entity in India focused on using music as a strategic branding tool, HBS is set to redefine....
Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer....
Swastik announcing the appointments of Jitendra Joshi as Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head....
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Kej shared this opinion at the announcement of a new rendition of the national anthem, which will be available to....
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The two master films; one for a global audience and one tailored for India featuring actress Rashmika Mandanna, cleverly builds....
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Known for her soulful voice and distinctive musical style, Jasleen Royal has captured the hearts of millions with hits like....
This unique anthem is performed by an ensemble of employees collaborating from various branches and offices across the country.
This ground-breaking track brings together 21 talented singers, including mainstream stars like Shilpa Rao, Nikhita Gandhi, Ankit Tiwari, Ash King,....
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Equipped with REGZA Engine ZR and REGZA Power Audio, and Advanced Features for an Elevated Home Entertainment Experience
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First track under the deal extension is the upcoming actor Siddhant Chaturvedi and Oaff & Savera release : Ittefaq
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Listeners can purchase audiobooks and podcasts, and subscribe to an Audible membership in India using UPI and credit/debit cards
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Now, Jason Derulo, celebrated for smash hits like "Jiggle," "Swalla," and "Take You Dancing," joins forces with King. Together, they....
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The meeting was a dream come true for his fans who got to spend time with their favourite artist and....
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The rapid success of PAABA underscores Vygr's effective approach, which merges strategic insight with creative expertise to elevate brands in....
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Grateful for the global recognition, Divya acknowledges the contributions of countless women and supporters who have propelled the movement's vision....
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Air India also onboarded Royal Philharmonic Orchestra with a vision to create a global symphony that resonated across cultures as....