Tag: BRAND ACTIVATION All Tags
Industry experts on festive music campaigns and year-round artist opportunities
The redesign includes a new logo mnemonic, updated wordmark and sound-inspired visuals
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The campaign reflects rising broadband demand driven by streaming, online learning and remote work
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Advertisers weigh the instant recall of hit songs against the long-term value of original scores in building distinctive sonic identities
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Industry experts say AI can accelerate brand music, but human emotion remains irreplaceable
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The apparel brand’s music-led campaign uses an original anthem to strengthen brand recall through sound, style and self-expression
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Marketers say we need to look beyond views and streams to measure music’s impact on brands and business
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Rajeev Raja, Founder, BrandMusiq, talks about why brands need to move from campaign music to distinctive, intentional sonic identities that....
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The Sony Music Entertainment India-The Hello Group venture marks its first year with 68 artists
With his promotion, Jain aims to build stronger brand partnerships and contribute to Saregama's growing entertainment ecosystem
Directed by Neeraj Ghaywan, the film features Usha Uthup and Sonu Nigam, celebrating Antakshari and India's love for music
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Strategic expansion strengthens artist development, live touring, and brand partnerships across India and global markets
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Hemendra highlighted the role's fast-paced nature, spanning pitches, artist calls, brainstorming and feedback
He will lead brand partnerships across Sony Music's artists and releases
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Prior to joining Zee Music Company, Desai was associated with BookMyShow and Radio City India
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Prior to this Kheria was with Radio City India as General Manager-Brand Marketing & PR
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Prior to Spotify, she held a communications leadership role at Tinder
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Tony Andrews attended the launch alongside Salim Merchant, the brand’s soft ambassador in India
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Shahir Muneer, Founder and CEO of Divo, discusses music licensing issues amid the Zee Music Company-Nykaa copyright dispute
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Industry leaders decode the rise of indie music in modern brand communication
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Vakil signalled an ambitious 2026 pipeline for music-led brand experiences
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Over 3,000 fans gathered at Bharat Mandapam for a high-energy, nostalgia-led music night
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Developed with Rajeev Raja, Founder of BrandMusiq, the system aims to create a distinct, unified brand voice across touchpoints
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In this guest column, Rajeev Raja of BrandMusiq explores the shift from jingles to sonic branding and why sound is....
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The move marks a shift from building ventures like Hoopr to enabling broader growth
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The partnership signals Kuku’s next growth phase, blending star power with AI-driven content innovation
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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The partnership reflects a shared vision between the brand and the Oscar-winning musician to nurture talent and strengthen music culture....
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Kaul shared the news in a reflective LinkedIn post, describing the cover feature as less of a personal milestone and....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
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In a statement on his official channels, Mukesh alleged that HMC Events failed to pay his agreed fees, with three....
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From Stage to Strategy,how John Mayer’s Live Show Signals India’s Market Maturity
The appointments signal Percept Live’s focus on growth, monetisation and scaling its IPs globally
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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One remark sparked debate, but decades of music continue to define A.R. Rahman
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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As live entertainment becomes central to youth culture, Lollapalooza India 2026 showcases how culture-first brand partnerships are redefining the modern....
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In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful....
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From Shillong to the Andaman Islands, DRUM TAO’s performances pulsed with rhythm, energy and cultural expression
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The partnership brings together talent from diverse fields, reflecting OnePlus’ performance-driven philosophy and positioning them as the voice of OnePlus....
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
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The collaboration seeks to connect with India’s youth by fusing , authenticity, and self-expression to spark cultural impact.
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In an exclusive interview, Jeff Straughn, Chief Brand Officer at Primary Wave, shares insights on authentic brand partnerships, digital-era music....
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
The deal paves the way for Bhadana to make his theatrical debut under the Saregama banner, not just as an....
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The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
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The partnership will spotlight Levi’s menswear range, including the latest New Loose and Relaxed fits, which align seamlessly with Dosanjh’s....
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Reports indicate that boAt is exploring a confidential filing route for its draft red herring prospectus (DRHP) and aims to....
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This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....
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The iconic three-day festival, held from December 28-30, 2024, at Dhargalim, Goa, witnessed a staggering footfall of over 1.5 lakh....
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In an exclusive interview with Loudest.in's Power People, Sheveeta Hegde discusses her journey, the future of the music business, evolving....
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With a career spanning over five decades, Zakir Hussain was not only a musical genius but also a savvy entrepreneur,....
In her new role, Sheveeta will focus on driving innovative revenue opportunities and building impactful collaborations with brands and advertisers....
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Through his appointment, the 28-year-old popular artist will empower young people to become agents of change and address the pressing....
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The campaigns will feature Birla Brainiacs' innovative curriculum, which not only addresses traditional academic subjects but also incorporates essential 21st-century....
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As the only entity in India focused on using music as a strategic branding tool, HBS is set to redefine....
Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer....
Swastik announcing the appointments of Jitendra Joshi as Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head....
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The two master films; one for a global audience and one tailored for India featuring actress Rashmika Mandanna, cleverly builds....
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Known for her soulful voice and distinctive musical style, Jasleen Royal has captured the hearts of millions with hits like....
This unique anthem is performed by an ensemble of employees collaborating from various branches and offices across the country.
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Equipped with REGZA Engine ZR and REGZA Power Audio, and Advanced Features for an Elevated Home Entertainment Experience
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First track under the deal extension is the upcoming actor Siddhant Chaturvedi and Oaff & Savera release : Ittefaq
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Listeners can purchase audiobooks and podcasts, and subscribe to an Audible membership in India using UPI and credit/debit cards
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The meeting was a dream come true for his fans who got to spend time with their favourite artist and....
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The rapid success of PAABA underscores Vygr's effective approach, which merges strategic insight with creative expertise to elevate brands in....
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Air India also onboarded Royal Philharmonic Orchestra with a vision to create a global symphony that resonated across cultures as....
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The new ad campaign, titled “We Don’t Settle” also features an original track by Humankind.
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At Looks Salon, the process of selecting music goes beyond merely filling the air with sound.
The night offered members of the fraternity to network with each other over Cocktails and Dinner, and set the tone....
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The SBA50 is not just about portability; it also raises the bar for sound quality.
InfraMantra, a prominent name in real estate services, has proudly announced the addition of renowned singer Guru Randhawa to its....
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Fever listeners will now get to select and cancel songs and playlists on air, choose their RJs, and even curate....
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The collaboration extends beyond financial ties, as Singh is now the official face of boAt's audio products and the focal....
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Embark on a journey through the profound narratives of irrepressible spirits, as they dive into their 'Where Next?' stories and....
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DwOTS Fire allows users to connect both in-ear and half-in-ear buds individually. Whether one prefers the full immersion of in-ear....
Kher shares insights on Strategies for Innovating Lifestyle Audio in India and more in an exclusive conversation with loudest.in.
In an exclusive chat with loudest.in,he talks about Sustainability Initiatives for BACARDÍ NH7 Weekender.
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The OnePlus AI Music Studio represents a paradigm shift in creative expression, bridging the gap between technology and artistry.
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This tour is being curated and brought forth to the two cities by Paytm Insider alongside Hyperlink Brand Solutions, and....
With online holiday sales expected to exceed $1.19 trillion globally, social media advertising has proven to generate ten times more....
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Going forward, ACwO is committed to introducing various gadgets with a total focus on enhancing the overall lifestyle of consumers.
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King has joined forces with Lee, the iconic denim brand, to launch an exciting new campaign that promises to be....
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Spotify data also revealed that the number of workout playlists created by local listeners on the platform grew a whopping ....
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Yohani’s coming on board as a brand ambassador will not only engage cricket enthusiasts and music lovers alike but it....
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Boat retails a wide selection of wearables and audio accessories through its dedicated e-commerce store and multi-brand e-commerce platforms.
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Swifites are dancing with joy and hoping that Taylor Swift would come to India for her The Era's Tour.
Collaborates with JioSaavn to launch a limited-edition Center fresh Valentine’s Day pack
The new campaign #MixItUpWithSchweppes echoes the brand’s youthful and quirky spirit, which enables fun times for consumers across India.
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Platfom™ is home for entertainers, bringing together talent, fans and brands.
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The fastest-growing homegrown consumer tech brand Boult Audio has roped in actor Saif Ali Khan and Indian cricketer Suryakumar Yadav....
BREEZER Vivid Shuffle is India's first hip hop league, and the new season will once again be led by brand....
Dark Fantasy Vanilla Fills has been launched to redefine the existing sandwich crème biscuits introducing consumers to a superior experience....
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The campaign attempts to spark the latent interest of playing an instrument among young Indian music lovers.
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Under the partnership, Harrdy will engage with Puma’s large base of customers and create exclusive content poised to further cement....