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Industry leaders decode the rise of indie music in modern brand communication
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In this guest column, Rohan Nesho Jain, CEO & Founder, Madverse Music Group, examines whether brand deals empower indie artists....
Raja discusses the rise of sonic identity, the shift beyond jingles, and its growing role in modern marketing
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A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
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At Spotify India, Srivastava shaped marketing strategy for over seven years
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At the heart of the campaign is a relatable family setting, where a young boy walks in on his parents....
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The launch broadens access to Spotify’s ad inventory, enabling businesses of all sizes to run campaigns without large budgets or....
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Sharma brings over 11 years of cross-industry experience spanning gaming, streaming, and real estate
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He remarked that “shor badh gaya hai” (noise has increased), suggesting that heavy sound design is often overpowering meaningful lyrics
The brand is repositioning coffee as a lifestyle choice rooted in creativity, exploration, and self-expression
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Halftime’ by Coca-Cola celebrates reconnecting in the moment
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At the heart of the campaign is the ‘Hawa Badlegi’ jingle, which positions Havells as a catalyst for encouraging healthier....
Positioned as more than just a music release, the campaign underscores Breakthrough’s belief in the power of media and pop....
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Previously, she worked at Honasa Consumer, HealthKart, and adidas
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The song’s rise has been fueled by social media, with reels and user-generated content driving its reach beyond regional boundaries
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The move marks a shift from building ventures like Hoopr to enabling broader growth
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In his previous capacity, Kumar was already closely involved in shaping Spotify’s regional music marketing strategies
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The approach highlights a shift in music marketing, where fan engagement extends beyond passive consumption
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The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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Mohijit Mukerjee describes it as a breakthrough cultural moment at the intersection of cinema and music
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Over the decades, she went on to become one of Bollywood’s most celebrated voices, delivering countless chart-topping songs and earning....
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The release also underscores Coke Studio Bharat’s evolving direction, as it continues to spotlight independent artists who prioritise authenticity over....
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The findings indicate that merchandise, live events, and community-led interactions are becoming central pillars of India’s growing fandom economy
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Amid growing criticism, the makers removed the Hindi version, although versions in Kannada, Tamil, Telugu and Malayalam remain available online
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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
Born on March 6, 1990, in Kanpur, Tiwari became a leading voice in contemporary Hindi film music
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
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Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
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Kaul played a key role in shaping Hoopr’s marketing narrative and positioning in the creator ecosystem
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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Bagchi slammed the Hindi music industry’s unfair royalty system, calling for stronger financial support for musicians
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
In the message, Singh expressed gratitude for the unwavering support he has received over the years and assured fans that....
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
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Featuring Zain Imam, Shruti Chauhan, and Shaan Grover, the music video is directed by Dibya Chatterjee and brought to life....
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Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
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In a statement on his official channels, Mukesh alleged that HMC Events failed to pay his agreed fees, with three....
Now, 19 years in, MGMH has announced the launch of its in-house marketing division and its entry into physical music....
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The decision, revealed during a live performance in Chennai, reflects his intent to eliminate distractions and concentrate on one of....
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From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
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The comments come as Arijit’s decision to pause his Bollywood playback career continues to stir conversation across the industry
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In an exclusive interview with Loudest.in, Jinal and Vivek Ajmera discuss India’s shift to superfans and the rise of a....
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In a notable development, music producer Rao Inderjeet Singh Yadav, owner of GemTunes Music, has pledged Rs 1.11 crore to....
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
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Anchored by the rallying line “Aaj Kuch Toofani Karte Hain”, the track channels the brand’s trademark toofani spirit,raw, unapologetic, and....
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According to Spotify, audio advertising allows brands to engage audiences without distraction, creating deeper recall and emotional resonance compared to....
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Ahead of her Home Grown 2026 performance, Priyanka Nath reflects on conviction, heartbreak and growth
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The single features lyrics by Kausar Munir, with music composed by Mikey McCleary and Suraj Gulvadi
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Mukerji’s comments come amid a wider debate sparked by Rahman’s suggestion that changing power dynamics in the industry may have....
In this guest column, he examines how Arijit Singh’s playback exit signals the end of Bollywood’s safest musical era
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The night wrapped up with a high-energy Meet Brothers performance, seamlessly transforming the awards ceremony into a celebratory concert experience
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From English rock to Tamil melodies, Telugu anthems to Hindi film tracks, her discography mirrors her refusal to be boxed....
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With Arijit Singh stepping away from playback, the industry faces not just an emotional goodbye, but a structural reckoning over....
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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The Border?2 soundtrack debate marks a crossroads for Bollywood, where musical legacy meets innovation, balancing nostalgia, creativity, and commercial strategy
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Each concert runs for approximately 60 minutes, with tickets starting at Rs 1,499
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Over his career, Singh has won multiple accolades, including two National Film Awards for Best Male Playback Singer, and was....
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Responding to Javed Akhtar’s ‘creative bankruptcy’ remark, Sonu Nigam said Sandese Aate Hain is inseparable from Border’s soul
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While its use of familiar themes and melodies evokes strong nostalgia, reviewers say the album falls short of offering fresh....
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After scoring consecutive Sankranthi chartbusters in Telugu cinema, music director Bheems Cecirolio is now gearing up for his Bollywood debut....
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
He has delivered chart-topping music for films like Kabir Singh, Airlift and De De Pyaar De
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Of those respondents, 85% reported a decline in revenue since the policy was introduced, while 65% described the impact as....
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In this guest column, she examines how AI became core infrastructure in 2025, reshaping music marketing and artist branding
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A copyright dispute over unlicensed Bollywood tracks puts Netflix’s hit comedy show under legal scrutiny
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This year’s roundtable unites artists and industry voices for a reflective conversation on the changes shaping Indian independent music
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Helmed by IIM-A Composer-Lyricist Duo Gaurav Dagaonkar & Abhimanyu Jha - the Magical Track Christened Tisca Chopra’s Directorial Debut
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In their video, the duo stated,“Bekhayali is something we solely created
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The title track, built on the bones of the Punjabi classic Na De Dil Pardesi Nu, is where composer Shashwat....
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The event attracted over 3,000 music enthusiasts, who enjoyed live performances of the film’s biggest tracks
The band has released its first live-action music video, “Shiv Kailasho Ke Vasi,” marking its shift from a virtual concept....
This year’s awards celebrated brands, agencies, creators and innovators who shaped the experience economy in 2024–25 through disruptive thinking and....
Today, Neeti Mohan stands as a celebrated playback star and a defining voice of versatility in modern Indian music
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India stands out as a key market, with users long demanding features offered abroad ,especially lossless audio and AI-powered listening....
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
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Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
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In this guest column, Vitasta Kaul, CMO of Hoopr, explores how Zohran Mamdani’s viral “Dhoom Machale” moment spotlights Bollywood’s reach....
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Industry leaders see this as more than a headline moment, it’s a marker of how culture now shapes power narratives
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The acquisition advances Creativefuel’s strategy to expand its cultural footprint and connect with India’s evolving digital and creative communities.
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A composer, singer, lyricist, and showman rolled into one, Anu Malik has been at the heart of India’s musical evolution....
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Before joining JioHotstar, Richa spent over seven years at Yash Raj Films, managing marketing and merchandising for some of Bollywood’s....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
On her birthday, we don’t just look back on her songs, we revisit the emotional architecture she’s helped build in....
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The track is produced by Ravator, bringing together fresh sounds and infectious beats that capture the spirit of contemporary Indi....
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An official told PTI that Sanghvi, one half of the Sachin–Jigar composer duo, was arrested on Thursday under relevant sections....
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For its debut, the label will release ‘Nyima Vol. 1’, a compilation featuring 11 female artists from across India performing....
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The song video narrates a simple, everyday story, one where individuals juggle multiple life goals such as marriage, education, a....
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The show is designed to be a celebration of Bollywood music, powerful performances, a truly talented set of musicians ,....
In this guest column, Mohan Gopinath, Head ,Bollywood Business at Shemaroo Entertainment Ltd., reflects on how Bollywood classics and their....
In this exclusive interview with Loudest.in, Shruti Pathak shares insights into her singing process, collaborations, views on AI in music....
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boAt & Netflix come together to crank up the drama and the decibel, giving fans a speaker that’s as bold....
In an exclusive interview with Loudest.in, he shares how Dolby elevates sight and sound across cinema, home, streaming, and cars,....
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With over 500 million streams across platforms, Saiyaara’s soundtrack has redefined success in Indian film music.
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Today, as we celebrate her birthday, we don’t just mark the life of one of India’s greatest playback singers, we....