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Sharma discusses Budweiser’s culture-first vision spanning basketball, indie creators, and experiential marketing
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Chhabra’s move highlights the rise of regional streaming leadership
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Immersive fan event celebrating ,music, fashion, sneaker culture, and entertainment
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Industry leaders decode the rise of indie music in modern brand communication
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Jaggi will drive digital growth and strengthen distribution partnerships
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Vakil signalled an ambitious 2026 pipeline for music-led brand experiences
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A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
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Over 3,000 fans gathered at Bharat Mandapam for a high-energy, nostalgia-led music night
Shankar will assume the role immediately while continuing to lead TuneCore India and South Asia
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Developed with Rajeev Raja, Founder of BrandMusiq, the system aims to create a distinct, unified brand voice across touchpoints
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In this guest column, Rajeev Raja of BrandMusiq explores the shift from jingles to sonic branding and why sound is....
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The move marks a shift from building ventures like Hoopr to enabling broader growth
Produced by BALARAM and Shammi Pithia, the coming-of-age pop-soul track moves away from the overt devotional tone of her debut....
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The partnership signals Kuku’s next growth phase, blending star power with AI-driven content innovation
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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The partnership reflects a shared vision between the brand and the Oscar-winning musician to nurture talent and strengthen music culture....
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The collaboration is expected to feature stories spanning iconic names such as David Bowie and Aretha Franklin, alongside global stars....
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By partnering with Anirudh, the company aims to take regional music global while strengthening its pop and hip-hop footprint
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Kaul shared the news in a reflective LinkedIn post, describing the cover feature as less of a personal milestone and....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
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In a statement on his official channels, Mukesh alleged that HMC Events failed to pay his agreed fees, with three....
Now, 19 years in, MGMH has announced the launch of its in-house marketing division and its entry into physical music....
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From Stage to Strategy,how John Mayer’s Live Show Signals India’s Market Maturity
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Tagore has launched Collabor8, a next-generation artist management and brand-building agency aimed at reshaping how music talent is nurtured and....
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At its launch, the platform debuted with 100 original songs created collaboratively by its artist community, marking a significant start....
The appointments signal Percept Live’s focus on growth, monetisation and scaling its IPs globally
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Deeply introspective in tone, the track explores love, longing and emotional vulnerability with raw honesty and quiet restraint
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The video, now streaming on YouTube and major platforms, blends dark fantasy aesthetics with psychological storytelling, presenting a cinematic narrative....
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The track has been produced by Seattle-based, Grammy-nominated producer and engineer Ryan Hadlock, whose dynamic production brings a sense of....
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The drop coincides with a landmark year marking 30 years of her live performing career and accompanies her ongoing India....
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The project explores emotional responsibility, self-awareness and preventive thinking, while presenting an entertaining and accessible story for diverse audiences
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Before Patreon, Berger worked with Spotify’s global artist partnerships and in artist management, gaining extensive industry experience
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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She has worked both as an artist and with Sony Music India, driving platform partnerships and artist-led digital growth
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The 2026 edition features 20 bands and artists from more than 10 countries, covering genres from traditional folk and indigenous....
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One remark sparked debate, but decades of music continue to define A.R. Rahman
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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IIMW 2026 will take place from February 10–12 in Mumbai, marking the festival’s second edition and its return in India’s....
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As live entertainment becomes central to youth culture, Lollapalooza India 2026 showcases how culture-first brand partnerships are redefining the modern....
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In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful....
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From Shillong to the Andaman Islands, DRUM TAO’s performances pulsed with rhythm, energy and cultural expression
The rise of platforms like Spotify, YouTube, Apple Music, and others has fundamentally transformed the ecosystem
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The visual re-imagining amplifies the song’s devotional spirit, offering audiences a deeper, more immersive entry into her artistic world
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The partnership brings together talent from diverse fields, reflecting OnePlus’ performance-driven philosophy and positioning them as the voice of OnePlus....
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The festival will return for its second year from 10–12 February 2026, moving to Mumbai, the entertainment capital of India
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
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NDTV Good Times collaborates with Honey Singh to turn concerts into immersive cultural experiences across 11 cities of Bharat
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
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The Shillong Cherry Blossom Festival 2025 brings global stars, local talent, and vibrant cultural experiences to Meghalaya on November 14–15
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
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Produced by EVA Live in association with Scope Entertainment, the tour will take audiences on a nine-city devotional journey this....
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Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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Chosen from millions of emerging Asian voices, Pragati is one of only three Indian artists recognized for her breakthrough journey,....
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The launch in India and South Asia reflects Believe’s commitment to investing in markets with high growth potential and rich....
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
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They’ve taken the song's iconic melody and infused it with a high-energy, rhythmic pulse, crafting a powerful club-ready anthem that's....
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The collaboration seeks to connect with India’s youth by fusing , authenticity, and self-expression to spark cultural impact.
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In an exclusive interview, Jeff Straughn, Chief Brand Officer at Primary Wave, shares insights on authentic brand partnerships, digital-era music....
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
The deal paves the way for Bhadana to make his theatrical debut under the Saregama banner, not just as an....
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PATRÓN® EL ALTO makes its India debut with an exclusive launch event in Mumbai, headlined by global music icon Karan....
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The app features original content, unreleased classics, mentorship sessions, masterclasses, jam sessions, open mics, and direct fan interactions.
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The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
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HUGEL gained international recognition in 2018 with his remix of ‘Bella Ciao’ by El Profesor. The track became a viral....
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This unique collection, part of the Sounds Right initiative, continues the legacy of making nature an official "artist" on streaming....
For Indian artists, protecting these rights begins with registering your music. One of the most essential steps is registering with....
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The latest season – Season 3 – has popular artists like Javed Ali, Aditya Rikhari, Wazir Patir, Gajendra Verma, DigV....
The song has already crossed 200 million views on video streaming platforms, adding to its massive success.
In an exclusive interview, rising star Shaan Kambli shares insights into his musical journey.
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Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....
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The song unfolds in three parts—first, expressing the emptiness of loss; second, a plea to the almighty; and finally, a....
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The partnership will spotlight Levi’s menswear range, including the latest New Loose and Relaxed fits, which align seamlessly with Dosanjh’s....
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Reports indicate that boAt is exploring a confidential filing route for its draft red herring prospectus (DRHP) and aims to....
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This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....
In an exclusive chat with Loudest.in, he explores storytelling in music, indie artists' challenges, and UMI’s vision for their global....
"We have permission to be here, but this policeman is shutting it down," Sheeran can be heard telling the crowd....
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The three-track project, featuring "Fucker With The Flow," "Chaar Border Paar," and "Generational," showcases tricksingh's lyrical prowess and cements his....
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The iconic three-day festival, held from December 28-30, 2024, at Dhargalim, Goa, witnessed a staggering footfall of over 1.5 lakh....
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This vibrant series offers music lovers a chance to experience live acoustic performances by talented artists from the Hungama Artist....
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In an exclusive interview with Loudest.in's Power People, Sheveeta Hegde discusses her journey, the future of the music business, evolving....
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The night was a resounding success, with standout performances from renowned artists like Anup Jalota, Runaa Rizvii Shivamani, Anmol Malik....
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With a career spanning over five decades, Zakir Hussain was not only a musical genius but also a savvy entrepreneur,....
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The celebration of resilience and rich blues heritage will continue with young and upcoming artists taking the baton forward, keeping....
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The Indian Music Awards 2024 (The IMA 2024) Grand Finale on 29th November 2024, a premier platform dedicated to honoring....
In her new role, Sheveeta will focus on driving innovative revenue opportunities and building impactful collaborations with brands and advertisers....
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Staying true to its ethos of Bringing ife to L’ife, Shemaroo Contentino offers over 3,000 movies, more than 25,000 TV....
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Through his appointment, the 28-year-old popular artist will empower young people to become agents of change and address the pressing....
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This approach not only strengthens brand loyalty but also aligns with the growing expectation that artists contribute positively to global....
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The campaigns will feature Birla Brainiacs' innovative curriculum, which not only addresses traditional academic subjects but also incorporates essential 21st-century....
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This hire signals WWE's commitment to evolving its music strategy as part of a broader effort to strengthen every department....
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As the only entity in India focused on using music as a strategic branding tool, HBS is set to redefine....
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The electrifying tour, which spanned across 9 cities, saw an overwhelming response from fans, drawing a mammoth 160,000 footfall.
Preranaa brings a wealth of experience and a unique perspective to content, and the creator and revenue ecosystem, which will....
In the first half of 2024, tracks within TuneCore Accelerator gained over 3 billion track discoveries and experienced nearly 10....
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The Jodhpur-based designer will craft a collection of twelve select bespoke outfits that seamlessly blend traditional Indian aesthetics with modern....
Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer....
Swastik announcing the appointments of Jitendra Joshi as Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head....
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Attendees can also expect exemplary performances by some of the most renowned names from the local scene with spectacular live....