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In this guest column, Rajiv Dingra, Founder & CEO, ReBid, explores how AI agents are transforming marketing
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Madan has worked across international artist marketing, StampEight and fan development
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Mohan is recognised for her musicianship, versatility and distinctive approach to the bass guitar
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From release-driven campaigns to fan-led communities, the music industry is rethinking how attention can turn into lasting fandom
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The Sony Music Entertainment India-The Hello Group venture marks its first year with 68 artists
Prior to Billboard India, Aayeer was Label Head for Songfest at Hoopr
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New AI Persona Badges Put Transparency at the Centre of Artist Discovery
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Prior to this, Narayan worked at Leo Burnett and Warner Music India
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In this exclusive interview with Loudest.in, Jain discusses Madverse's growth, AI, and India's independent music future
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The appointment comes as OML continues to expand its artist management business
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In her new role, Chauhan will focus on artist strategy, talent development and brand partnerships
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The label has played a key role in shaping independent Marathi, Bengali and Hindi music
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Kuhad reflects on creative risks, business decisions, global growth and why honest storytelling continues to outlast trends
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Strategic expansion strengthens artist development, live touring, and brand partnerships across India and global markets
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Previously, Sharda served as Director – Artist Services at Believe India
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Bringing artists and audiences closer through immersive sound
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Bijli talks about PVR INOX's LIVE ON STAGE vision and the future of alternate programming
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The company aims to help artists grow and monetise their music across streaming, publishing, brands and live
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In this guest column, Rishabh Agrawal, Founder of Toasty Tales Management, shares insights on what happens behind the scenes when....
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Experts say India’s rise as a music exporter depends on stronger artist support, infrastructure and global positioning
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Prior to joining Zee Music Company, Desai was associated with BookMyShow and Radio City India
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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Shiva Bhavani, Founder & Director, Wing Communications, argues that approval culture is killing bold creativity in Indian advertising
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The partnership aims to boost discoverability, monetisation and growth opportunities for independent artists
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Industry leaders decode the rise of indie music in modern brand communication
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Vakil signalled an ambitious 2026 pipeline for music-led brand experiences
Shankar will assume the role immediately while continuing to lead TuneCore India and South Asia
Produced by BALARAM and Shammi Pithia, the coming-of-age pop-soul track moves away from the overt devotional tone of her debut....
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The collaboration is expected to feature stories spanning iconic names such as David Bowie and Aretha Franklin, alongside global stars....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
Now, 19 years in, MGMH has announced the launch of its in-house marketing division and its entry into physical music....
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From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
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Tagore has launched Collabor8, a next-generation artist management and brand-building agency aimed at reshaping how music talent is nurtured and....
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At its launch, the platform debuted with 100 original songs created collaboratively by its artist community, marking a significant start....
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Deeply introspective in tone, the track explores love, longing and emotional vulnerability with raw honesty and quiet restraint
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The video, now streaming on YouTube and major platforms, blends dark fantasy aesthetics with psychological storytelling, presenting a cinematic narrative....
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The track has been produced by Seattle-based, Grammy-nominated producer and engineer Ryan Hadlock, whose dynamic production brings a sense of....
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The drop coincides with a landmark year marking 30 years of her live performing career and accompanies her ongoing India....
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Before Patreon, Berger worked with Spotify’s global artist partnerships and in artist management, gaining extensive industry experience
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She has worked both as an artist and with Sony Music India, driving platform partnerships and artist-led digital growth
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The 2026 edition features 20 bands and artists from more than 10 countries, covering genres from traditional folk and indigenous....
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From airports to film soundtracks, brands are redefining Republic Day messaging to reflect a modern, emotionally driven ‘Brand India’ for....
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IIMW 2026 will take place from February 10–12 in Mumbai, marking the festival’s second edition and its return in India’s....
The rise of platforms like Spotify, YouTube, Apple Music, and others has fundamentally transformed the ecosystem
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The visual re-imagining amplifies the song’s devotional spirit, offering audiences a deeper, more immersive entry into her artistic world
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The festival will return for its second year from 10–12 February 2026, moving to Mumbai, the entertainment capital of India
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Powered by the song ‘Human’, the films land with amplified emotional impact
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The Shillong Cherry Blossom Festival 2025 brings global stars, local talent, and vibrant cultural experiences to Meghalaya on November 14–15
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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Produced by EVA Live in association with Scope Entertainment, the tour will take audiences on a nine-city devotional journey this....
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Industry leaders see this as more than a headline moment, it’s a marker of how culture now shapes power narratives
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Chosen from millions of emerging Asian voices, Pragati is one of only three Indian artists recognized for her breakthrough journey,....
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The launch in India and South Asia reflects Believe’s commitment to investing in markets with high growth potential and rich....
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
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They’ve taken the song's iconic melody and infused it with a high-energy, rhythmic pulse, crafting a powerful club-ready anthem that's....
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
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In an exclusive interview, Jeff Straughn, Chief Brand Officer at Primary Wave, shares insights on authentic brand partnerships, digital-era music....
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The days leading up to August 15 often turn into one of the most profitable weeks of the year for....
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PATRÓN® EL ALTO makes its India debut with an exclusive launch event in Mumbai, headlined by global music icon Karan....
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The app features original content, unreleased classics, mentorship sessions, masterclasses, jam sessions, open mics, and direct fan interactions.
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HUGEL gained international recognition in 2018 with his remix of ‘Bella Ciao’ by El Profesor. The track became a viral....
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The comprehensive report, analyzing data from over 850 brands and 400 billion messages, spotlights the rising influence of AI-powered personalization,....
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This unique collection, part of the Sounds Right initiative, continues the legacy of making nature an official "artist" on streaming....
For Indian artists, protecting these rights begins with registering your music. One of the most essential steps is registering with....
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The streaming platform is evolving to make it easier for advertisers to buy, create and measure the impact of their....
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The latest season – Season 3 – has popular artists like Javed Ali, Aditya Rikhari, Wazir Patir, Gajendra Verma, DigV....
The song has already crossed 200 million views on video streaming platforms, adding to its massive success.
In an exclusive interview, rising star Shaan Kambli shares insights into his musical journey.
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Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....
Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....
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The song unfolds in three parts—first, expressing the emptiness of loss; second, a plea to the almighty; and finally, a....
In an exclusive chat with Loudest.in, he explores storytelling in music, indie artists' challenges, and UMI’s vision for their global....
"We have permission to be here, but this policeman is shutting it down," Sheeran can be heard telling the crowd....
From traditional melodies to modern beats, every party is using music to make a lasting impact.
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The three-track project, featuring "Fucker With The Flow," "Chaar Border Paar," and "Generational," showcases tricksingh's lyrical prowess and cements his....
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This vibrant series offers music lovers a chance to experience live acoustic performances by talented artists from the Hungama Artist....
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The night was a resounding success, with standout performances from renowned artists like Anup Jalota, Runaa Rizvii Shivamani, Anmol Malik....
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The celebration of resilience and rich blues heritage will continue with young and upcoming artists taking the baton forward, keeping....
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The event showcased the year's most successful campaigns, emphasizing the platform's ability to forge powerful brand connections through music and....
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Chosen from over 100 nominations, these campaigns demonstrated innovative use of culture, technology, sound, and offline platforms to deliver impactful....
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The Indian Music Awards 2024 (The IMA 2024) Grand Finale on 29th November 2024, a premier platform dedicated to honoring....
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Through his appointment, the 28-year-old popular artist will empower young people to become agents of change and address the pressing....
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This interview explores your recent collaboration with Smirnoff and MixMag India, where these values converge in a unique musical experience.
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This approach not only strengthens brand loyalty but also aligns with the growing expectation that artists contribute positively to global....
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The campaigns will feature Birla Brainiacs' innovative curriculum, which not only addresses traditional academic subjects but also incorporates essential 21st-century....
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The electrifying tour, which spanned across 9 cities, saw an overwhelming response from fans, drawing a mammoth 160,000 footfall.
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Brands are seizing this moment to roll out creative campaigns that captivate audiences and boost sales.
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These campaigns leverage digital platforms, interactive content, and personalized experiences to create anticipation, drive engagement, and maintain post-event buzz.
In the first half of 2024, tracks within TuneCore Accelerator gained over 3 billion track discoveries and experienced nearly 10....
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This collaboration marks a breakthrough in SGA PR’s expansion into the MarTech space and further strengthens the consultancy’s portfolio in....
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Brands typically begin pre-festive campaign planning 3-6 months in advance, with 54% launching campaigns within 30 days of the festivities.
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Attendees can also expect exemplary performances by some of the most renowned names from the local scene with spectacular live....
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More than 100 micro creators have joined the program, gaining access to top-tier mentorship from the top creators under the....
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Showcasing music from movies like Pushpa 2, Ishq Vishq Rebound, etc. to Indian Pop smash hits and more, this playlist....
This innovative platform offers comprehensive artist management services for various events like corporate functions, private parties, and marketing campaigns.
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The leading global self-releasing artist development platform surpasses latest milestone of $4 billion earned by artists since the company was....
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The agency supports DHL Express’ digital communications strategy and brand campaigns for the on-going IPL 2024.
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This grand celebration honoured outstanding achievements in broadcasting across numerous categories, showcasing Radio City's pledge to excellence in the streaming....
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The artist is a California-based Punjabi sensation known for his unique brand and soulful urban vocals.