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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
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In this guest column, Harvinderjit Singh Bhatia, Co-Founder & CEO of Radiowalla Network Ltd., highlights how programmatic audio is rapidly....
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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The company’s revenue grew 11% YoY to Rs 89.22 crore in the September 2025 quarter, driven by strong demand for....
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It becomes the First Indian retail media company to offer end-to-end programmatic audio advertising capabilities.
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With BrandMusiq, IAA India turns its brand spirit into music, creating a lasting emotional connection through sound.
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Advertising Plays introduces a fresh dimension to the festival with gender-neutral sports competitions, spontaneous gameplay opportunities, and morning wellness sessions....
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The appointment comes at a time when Liqvd Asia is expanding its talent pool following its acquisition of performance marketing....
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With Amazon MX Player as the title sponsor, Goafest 2025 introduces the captivating theme ‘Ignite ______’, encouraging attendees to push....
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As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists....
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This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP.
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The biggest attraction for the distinctiveness of the show is Derek O’Brien, who is the best in the business, will....
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The event showcased the year's most successful campaigns, emphasizing the platform's ability to forge powerful brand connections through music and....
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The flagship devices, including the Find X8 and Find X8 Pro, are designed to inspire individuals who defy conventional boundaries....
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Chosen from over 100 nominations, these campaigns demonstrated innovative use of culture, technology, sound, and offline platforms to deliver impactful....
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The report reveals that Gen Z sees music as a social tool, with 82% using Spotify to break digital isolation....
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This study represents a significant advancement in understanding the nuanced interplay of auditory cues in branding.
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Conceptualized and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Bollywood superstar....
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As CEO, Tusharr will strengthen the company’s advertising, artist representation, creator tech, and long-form content businesses.
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Dil se, design tak’ has been crafted on the back of a simple consumer insight to demonstrate and elevate the....
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The campaign features four short films that depict how music unites people, evokes nostalgia, bridges generational gaps, and serves as....
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The two master films; one for a global audience and one tailored for India featuring actress Rashmika Mandanna, cleverly builds....
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Pocket FM’s Yakshini bags Silver in the Horror/ Thriller category. Since 2021, the series continues to entertain its audience and....
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Looking to the future, Snapchat will be investing in advanced engagement tools and will also look at the camera's potential....
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To host engaging sessions with experts from the creative sector with a focus on ‘The Age of Adaptability’.
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For Brands, Music may not be THE driver to get the consumer to buy a product, but buying is majorly....
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The report showcases remarkable growth and promising prospects for the company in both quarterly and yearly assessments.
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Goafest 2024 promises to unpack and deliver practical learnings through topics that are of significant relevance through keynotes, discussions, masterclasses....
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Vinay's impressive career boasts experience working with a wide range of market leaders like Vodafone, Diageo, DHL and Emirates Airlines.....
Additionally joining Harshdeep will be Rajeev Raja, Founder & Soundsmith, at Brandmusiq, and Merlin D'Souza, Founding Partner & Principal Composer,....
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Impact embodies Madverse's unwavering commitment to nurturing emerging talent and fostering creative brilliance, offering artists a comprehensive suite of services....
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Selected participants will have the exclusive opportunity to captivate audiences at Goafest 2024, solidifying their presence at South Asia's premier....
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The Advertising Club announcing Anupama Ramaswamy, Ashish Chakravarty and Rajdeepak Das as Jury Chairs for Abby Awards 2024 powered by....
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Divya's three-decade journey has shaped her into a pivotal figure in steering some of the largest advertising and media groups....
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The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.
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The 17th edition of the festival will take place from 29th to 31st May, 2024 at Westin Powai, Mumbai.
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Additionally, Ekta Relan takes over the reins as the new Chief Strategy Officer (CSO) for L&K Saatchi & Saatchi. Together,....
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This campaign is a tribute to the rich tapestry of Indian music, celebrating culture and self-expression.
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The campaign translated into significant sales on the launch day itself with the Nothing Phone (2a) selling 30,000 units in....
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The multi-platinum global artist will also be joined by several players from RCB, including Faf Du Plessis, Virat Kohli, Mohammed....
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This collaboration benefits clients by offering access to a comprehensive suite of cutting-edge advertising services that integrate creativity, technology, and....
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A new specialist agency award being introduced is Health Specialist of the Year for the best performance by a company....
This campaign celebrates their defiance of societal norms, their pursuit of passion, and their audacious approach to life.
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In 2023, this upward trajectory continued with a remarkable 46% surge in ad volumes per channel compared to the baseline....
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It is widely known that diet is a major factor responsible for maintaining good health. Hence, it becomes critical to....
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With nearly 40 years of experience in the advertising industry and a profound passion for music, Subhash Kamath brings a....
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The identity is a visual representation of the agency’s commitment to contributing to the sector with new-age, unconventional, and out-of-the-box....
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The "Max Protein Salute." In partnership with the dedicated officers of the Mumbai Police department, this groundbreaking initiative is dedicated....
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The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024 promises to be an exhilarating three-day extravaganza,....
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The team “Music Licensing” is evolving steadily and although people are becoming aware of it, there are many for whom....
In an exclusive chat with loudest.in,he talks about Big Bang social.
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The campaign, conceptualised by Famous Innovations, introduces the OPPO Reno11 Series through the characters from the movie—including Konkana Sen as....
As per Jay Gilbert's 2024 music industry predictions,The global music copyright value grew 14% in 2022 to $41.5 billion. Two....
By carefully designing a sonic identity that aligns with a brand's values and personality, sonic branding can help forge an....
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Music has become the vehicle on which content travels, and the digital ad space has adeptly capitalized on this phenomenon.
Old hits from various decades evoke feelings of warmth, joy, and familiarity, making them an ideal choice for marketers aiming....
This fusion of hip-hop culture and marketing has led to exciting collaborations between brands and rap artists.
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The Dharavi Dream Project After of Hip-Hop, a non-profit organisation based in Mumbai, through various educational programmes, mentorships and community....
As the harmonious fusion of artistry and technology continues to reshape the music industry, understanding the nuances of effective social....
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Sonic branding, also known as audio branding is the strategic use of sound and music to create a unique and....
The team “Music Licensing” is evolving steadily and although people are becoming aware of it, there are many for whom....
While the digital age has transformed music consumption, live concerts remain a powerful catalyst in achieving financial success and growing....
According to the latest research by the Advertising Standards Council of India (ASCI) on influencer trust, 91 percent of people....
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He believes that every brand will eventually possess both a visual logo and a MOGO, given the rapid growth of....
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In this exclusive conversation with loudest.in, Reddy shares insights into his artistry, redefining advertising paradigms, and the magic behind creating....
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This ground-breaking collaboration between BrandMusiq and vivo ushers in a new era of emotional resonance and brand recognition through the....
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Samsung India celebrated this milestone with an exhilarating K-Pop themed cultural event called K-Fiesta
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The companies penned a strategic partnership in 2021, but have now entered into a new phase of collaboration that will....
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Jingles play a crucial role in brand advertising. They aim to create emotional connections between consumers and brands, fostering brand....
The prestigious fest will also witness the 54th edition of the ABBY’s, South Asia’s Gold standard,
His next move is not yet known.
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The prestigious awards will laud the best of effective marketing communications on Friday, 13th January, 2023
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The campaign will celebrate the spirit of the T20 World Cup and capture the myriad emotions that die-hard cricket fans....
The Shorts revenue share program will start rolling out in early 2023
Partha Sinha, President – Response Bennett, Coleman & Co. Ltd., has been re-elected to lead the body.
MX Player now partners with global giant Lionsgate to bring premium Hollywood content, including award-winning titles across genres.
Artium Academy offers Live and interactive online classes by music maestros
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The guidelines for prevention of misleading advertisement ban surrogate advertisement or indirect advertisement of goods or services whose advertising is....
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D:CODE 2022 will see the following 10 industry leaders cover three areas in 10 minutes each - their own work....
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In the popular edition ‘Advertising Is Dead’, the host Varun Duggirala explores brands, media and communications from the perspective of....
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On JioTV, Rolling Stone Bharat will launch with three flagship shows: a pop culture bulletin, an uninterrupted music video showcase,....
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The Q Kahaniyan’ and ‘The Q Comedistaan’, QYOU Media India further gears up to announce the launch of ‘Q GAMEX’,....
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Audio streaming giant Spotify's total revenue for the second quarter ended June grew 23% to €2.9 billion compared to €2.3....
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India will see an increase in total newspaper revenue at a 2.7 per cent CAGR from Rs 26,378 crore in....
Spotify has made two more podcast-related acquisitions, announcing Wednesday (February 16) that it’s bought Podsights and Chartable.....
This will mark the entry of Brightcom Group into the digital audio advertising segment.
Brightcom Group has signed a Letter....
The studio will aim at creating ‘binge-worthy’ content that will cater to new audiences.
Bhushan Kumar’s T-Series now ventures into....
Saregama, India’s oldest music label and the youngest movie studio, has reported a 12% increase in revenue from operations at....
Brightcom Group Board has authorized up to Rs 1000 crores for digital audio acquisitions; the decision was taken in a....
The music label, launched by Kumar Mangat Pathak and Abhishek Pathak, will be led by Rajesh Menon.
Kumar Mangat....
Sabbas Joseph Co-Founder, Director, Wizcraft International on the occasion of the 20th edition of IIFA homecoming talk....
Music. Inc 2019: Music shouldn’t be the last protocol but the first when creating an ad film: Industry....
Spotify pushes boundaries of marketing by integrating voice-enabled user interactions for advertisements.
Spotify is a freemium music and....
A panel discussion on Advertising yourself best with music was held at the recently concluded Music Inc 2018. The topic....
MTV presents Music Inc. - India’s First And Largest Music Business Marketplace
MUSIC. BRANDS. TECHNOLOGY.
Gaana Launches First Ever Gaming Innovation in Music Streaming App Ecosystem
Great news for all Cricket and Music enthusiasts in....
Saavn has more than 22 million listeners, monthly.
Spotify is betting on crossing the 200 million mark by the....