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Prior to joining Amazon Ads, Chaudhary was associated with Viacom18 Media Pvt. Ltd
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Industry experts say AI can accelerate brand music, but human emotion remains irreplaceable
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Bush will join the company in November and report to UMG Chief Operating Officer Boyd Muir
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His role at Sony Music Entertainment will focus on its Indian and international music repertoire
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Saurabh Srivastava, COO – Digital Business, Shemaroo Entertainment, talks about the evolving digital music landscape
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As Batra celebrated his birthday on September 17, his journey reflects India’s shift from digital marketplaces to music streaming
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Prior to joining Hoopr, Shaikh worked with Believe
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With artists building audiences independently, Bollywood is increasingly looking to the indie ecosystem as a ready-made talent pipeline
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Elavarasan looks forward to exciting projects at Sun Pictures, blending music, audience engagement and partnerships
Royalties grew across every major regional language, with Telugu up over 120% year-on-year
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Sadagopan said her role has expanded from artist campaigns to building tools and infrastructure for TikTok’s music marketing
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The Sony Music Entertainment India-The Hello Group venture marks its first year with 68 artists
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Hasan previously worked with Pocket FM’s Germany team, contributing to creative initiatives and performance advertising
Prior to Billboard India, Aayeer was Label Head for Songfest at Hoopr
The appointment comes as music companies increasingly focus on video, digital platforms and audience growth
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Prior to BrandMusiq, Kaul was CMO at Hoopr and has advised founders on growth, marketing and business scaling
With his promotion, Jain aims to build stronger brand partnerships and contribute to Saregama's growing entertainment ecosystem
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Prior to this, she worked at Tiger Baby Records
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Although 86% had paid for video streaming, just 38% had paid for a music streaming subscription
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Strategic expansion strengthens artist development, live touring, and brand partnerships across India and global markets
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Hemendra highlighted the role's fast-paced nature, spanning pitches, artist calls, brainstorming and feedback
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In recent years, Hegde had been steering YAAP through a phase of rapid expansion
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Singh recalled joining Spotify when audio advertising in India was still in its early stages, despite widespread skepticism
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Former Tips Music executive to spearhead revenue strategy for Zee Live’s growing live entertainment business
He will lead brand partnerships across Sony Music's artists and releases
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Prior to Gaana, Majumdar led strategic digital partnerships at ZEE5
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Celebrating 15 Years of Shaping Music, Talent and Innovation Across India & AMEA
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Prior to joining Zee Music Company, Desai was associated with BookMyShow and Radio City India
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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Prior to this Kheria was with Radio City India as General Manager-Brand Marketing & PR
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Shiva Bhavani, Founder & Director, Wing Communications, argues that approval culture is killing bold creativity in Indian advertising
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In this exclusive interview with loudest.in, Anurita Patel discusses radio’s emotional connect and the future of audio in the digital....
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Shahir Muneer, Founder and CEO of Divo, discusses music licensing issues amid the Zee Music Company-Nykaa copyright dispute
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The partnership aims to boost discoverability, monetisation and growth opportunities for independent artists
Experts say the issue is no longer just piracy, but the belief that is freely available rather than protected intellectual....
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Chhabra’s move highlights the rise of regional streaming leadership
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The collaboration boosts Amazon’s streaming push in India amid rising OTT competition and hybrid monetisation models
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Akhil will lead growth and revenue across Saina Play and its digital platforms
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Vakil signalled an ambitious 2026 pipeline for music-led brand experiences
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A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
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The launch broadens access to Spotify’s ad inventory, enabling businesses of all sizes to run campaigns without large budgets or....
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The move marks a shift from building ventures like Hoopr to enabling broader growth
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Registrations for Advertising Rocks Season 4 are now open, with submissions closing on April 30, 2026
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His move underscores UMPG’s growing A&R strength in India, amid rapid expansion in streaming, sync, and songwriting
The appointments signal Percept Live’s focus on growth, monetisation and scaling its IPs globally
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
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Before Patreon, Berger worked with Spotify’s global artist partnerships and in artist management, gaining extensive industry experience
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From crowded feeds to clearer purpose, 2026 could redefine how India creates, consumes and pays for music
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As live entertainment becomes central to youth culture, Lollapalooza India 2026 showcases how culture-first brand partnerships are redefining the modern....
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Less about hits, more about systems,Devraj Sanyal outlines a blueprint for India’s next music economy.
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From bigger stages to better systems,why India’s concert boom must now grow smarter
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
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In this guest column, Harvinderjit Singh Bhatia, Co-Founder & CEO of Radiowalla Network Ltd., highlights how programmatic audio is rapidly....
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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The company’s revenue grew 11% YoY to Rs 89.22 crore in the September 2025 quarter, driven by strong demand for....
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
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It becomes the First Indian retail media company to offer end-to-end programmatic audio advertising capabilities.
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With BrandMusiq, IAA India turns its brand spirit into music, creating a lasting emotional connection through sound.
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Advertising Plays introduces a fresh dimension to the festival with gender-neutral sports competitions, spontaneous gameplay opportunities, and morning wellness sessions....
With 86% fans travelling to the host city, Coldplay’s ‘Music Of The Spheres’ concerts in Ahmedabad trigger a new paradigm....
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The platform continues to shape the music industry, serving as a launchpad for viral hits.
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The appointment comes at a time when Liqvd Asia is expanding its talent pool following its acquisition of performance marketing....
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With Amazon MX Player as the title sponsor, Goafest 2025 introduces the captivating theme ‘Ignite ______’, encouraging attendees to push....
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The first offering under this collaboration is "Sivanar", a powerful spiritual and devotional track dedicated to Lord Murugar.
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As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists....
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This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP.
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The company’s operating EBITDA surged by 28% to ?55.6 crore, up from ?43.4 crore in the corresponding quarter last year.
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In an exclusive interview with Loudest.in's Power People, Sheveeta Hegde discusses her journey, the future of the music business, evolving....
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The biggest attraction for the distinctiveness of the show is Derek O’Brien, who is the best in the business, will....
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The event showcased the year's most successful campaigns, emphasizing the platform's ability to forge powerful brand connections through music and....
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The flagship devices, including the Find X8 and Find X8 Pro, are designed to inspire individuals who defy conventional boundaries....
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Chosen from over 100 nominations, these campaigns demonstrated innovative use of culture, technology, sound, and offline platforms to deliver impactful....
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This remarkable feat marks an astounding 496% year-on-year growth from ?176.36 crore in FY 2023.
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Staying true to its ethos of Bringing ife to L’ife, Shemaroo Contentino offers over 3,000 movies, more than 25,000 TV....
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The report reveals that Gen Z sees music as a social tool, with 82% using Spotify to break digital isolation....
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Sales for Music Broadcast rose by 4.56%, reaching Rs 54.83 crore in the September 2024 quarter, up from Rs 52.44....
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This hire signals WWE's commitment to evolving its music strategy as part of a broader effort to strengthen every department....
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As the only entity in India focused on using music as a strategic branding tool, HBS is set to redefine....
Preranaa brings a wealth of experience and a unique perspective to content, and the creator and revenue ecosystem, which will....
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The Jodhpur-based designer will craft a collection of twelve select bespoke outfits that seamlessly blend traditional Indian aesthetics with modern....
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This study represents a significant advancement in understanding the nuanced interplay of auditory cues in branding.
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Conceptualized and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Bollywood superstar....
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As CEO, Tusharr will strengthen the company’s advertising, artist representation, creator tech, and long-form content businesses.
Swastik announcing the appointments of Jitendra Joshi as Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head....
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The company reported an adjusted EBITDA of Rs.680 million in Q1FY25, up 9% from Rs.623 million in Q1FY24. The profit....
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Dil se, design tak’ has been crafted on the back of a simple consumer insight to demonstrate and elevate the....
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The company launched a total of 97 new songs, including 18 new film songs and 79 non-film songs. Notable album....
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The campaign features four short films that depict how music unites people, evokes nostalgia, bridges generational gaps, and serves as....
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The two master films; one for a global audience and one tailored for India featuring actress Rashmika Mandanna, cleverly builds....
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Pocket FM’s Yakshini bags Silver in the Horror/ Thriller category. Since 2021, the series continues to entertain its audience and....
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Looking to the future, Snapchat will be investing in advanced engagement tools and will also look at the camera's potential....
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To host engaging sessions with experts from the creative sector with a focus on ‘The Age of Adaptability’.
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Supporting Goafest 2024 as the ‘Co-presenting’ partner is Snapchat along with WhatsApp as the ‘Technology Partner’, and Hindustan Times as....
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The report showcases remarkable growth and promising prospects for the company in both quarterly and yearly assessments.
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For Brands, Music may not be THE driver to get the consumer to buy a product, but buying is majorly....
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Goafest 2024 promises to unpack and deliver practical learnings through topics that are of significant relevance through keynotes, discussions, masterclasses....
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Vinay's impressive career boasts experience working with a wide range of market leaders like Vodafone, Diageo, DHL and Emirates Airlines.....
Additionally joining Harshdeep will be Rajeev Raja, Founder & Soundsmith, at Brandmusiq, and Merlin D'Souza, Founding Partner & Principal Composer,....
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Impact embodies Madverse's unwavering commitment to nurturing emerging talent and fostering creative brilliance, offering artists a comprehensive suite of services....