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The commentary notes that Hindi news channels often package global conflicts with dramatic music, flashy graphics, and aggressive headlines, turning....
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
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With Arijit Singh stepping away from playback, the industry faces not just an emotional goodbye, but a structural reckoning over....
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The successful and timely redemption underscores Music Broadcast’s adherence to its financial commitments under the original share scheme
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In this guest column, Indira Rangarajan explores how Gaana’s TrueFans shaped a more intentional, region-led music culture in 2025
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From bigger stages to better systems,why India’s concert boom must now grow smarter
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In this guest column, Harvinderjit Singh Bhatia, Co-Founder & CEO of Radiowalla Network Ltd., highlights how programmatic audio is rapidly....
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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The company’s revenue grew 11% YoY to Rs 89.22 crore in the September 2025 quarter, driven by strong demand for....
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It becomes the First Indian retail media company to offer end-to-end programmatic audio advertising capabilities.
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With BrandMusiq, IAA India turns its brand spirit into music, creating a lasting emotional connection through sound.
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The airport said the DEL Vibes initiative was, in part, a response to the stress and anxiety many face while....
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Advertising Plays introduces a fresh dimension to the festival with gender-neutral sports competitions, spontaneous gameplay opportunities, and morning wellness sessions....
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IndigoMusic.com will now become the unified brand identity across radio and digital platforms, reinforcing its position as a youth-centric, globally....
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The appointment comes at a time when Liqvd Asia is expanding its talent pool following its acquisition of performance marketing....
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The new directive mandates prior written permission for using loudspeakers or public address systems and expands accountability to equipment suppliers....
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With Amazon MX Player as the title sponsor, Goafest 2025 introduces the captivating theme ‘Ignite ______’, encouraging attendees to push....
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As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists....
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This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP.
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The notice, which urged the singer to avoid performing songs referencing drugs, alcohol, and violence, had also been issued in....
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Shruti, known for her love of music, was there to cheer for these incredible artists, emphasizing her support for the....
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Organizers of both indoor and outdoor events have been instructed to seek police permission at least 12 days in advance....
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By the time she interviewed Raj Kapoor, she had gained confidence and was thrilled to meet the showman whose films....
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She then spent more than 17 years at ABC Consultants, as noted on her LinkedIn profile, before transitioning to Spotify....
Hussain, aged 73, passed away in a San Francisco hospital due to complications from idiopathic pulmonary fibrosis, his family confirmed.....
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The biggest attraction for the distinctiveness of the show is Derek O’Brien, who is the best in the business, will....
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The event showcased the year's most successful campaigns, emphasizing the platform's ability to forge powerful brand connections through music and....
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The movie is set to release in theaters on December 20, promising a cinematic experience steeped in intense storytelling and....
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The flagship devices, including the Find X8 and Find X8 Pro, are designed to inspire individuals who defy conventional boundaries....
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Chosen from over 100 nominations, these campaigns demonstrated innovative use of culture, technology, sound, and offline platforms to deliver impactful....
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The Northern Command shared the update on X, stating, “Lt Gen M.V. Suchindra Kumar, Army Commander, Northern Command, along with....
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On X (formerly Twitter), the Prime Minister paid tribute, describing her death as an "irreparable loss" to the world of....
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For the quarter ending September 30, Saregama reported a revenue surge to Rs 241.83 crore, up from Rs 172.35 crore....
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The report reveals that Gen Z sees music as a social tool, with 82% using Spotify to break digital isolation....
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This study represents a significant advancement in understanding the nuanced interplay of auditory cues in branding.
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He had recently undergone heart surgery and was recovering when he tragically passed.
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Conceptualized and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Bollywood superstar....
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As CEO, Tusharr will strengthen the company’s advertising, artist representation, creator tech, and long-form content businesses.
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Dil se, design tak’ has been crafted on the back of a simple consumer insight to demonstrate and elevate the....
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Sony Pictures Networks India (SPNI) has revealed that two of its top leaders, General Counsel Ashok Nambissan and Chief Financial....
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The campaign features four short films that depict how music unites people, evokes nostalgia, bridges generational gaps, and serves as....
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The campaign underscores MTV's commitment to fostering an inclusive society where every individual, regardless of sexual orientation or gender identity,....
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The two master films; one for a global audience and one tailored for India featuring actress Rashmika Mandanna, cleverly builds....
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This two-part docu-series delves into the riveting and headline-grabbing feud between global pop sensation Taylor Swift and influential music industry....
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This decision aligns with the company's resource optimization strategy and aims to enhance the synergistic capabilities of both the movies....
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Pocket FM’s Yakshini bags Silver in the Horror/ Thriller category. Since 2021, the series continues to entertain its audience and....
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Palm Expo is the ultimate industry platform where professionals from Experiential, Events, Lighting, Technology and affiliated industries network and view....
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Looking to the future, Snapchat will be investing in advanced engagement tools and will also look at the camera's potential....
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To host engaging sessions with experts from the creative sector with a focus on ‘The Age of Adaptability’.
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For Brands, Music may not be THE driver to get the consumer to buy a product, but buying is majorly....
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The report showcases remarkable growth and promising prospects for the company in both quarterly and yearly assessments.
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Goafest 2024 promises to unpack and deliver practical learnings through topics that are of significant relevance through keynotes, discussions, masterclasses....
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Vinay's impressive career boasts experience working with a wide range of market leaders like Vodafone, Diageo, DHL and Emirates Airlines.....
Additionally joining Harshdeep will be Rajeev Raja, Founder & Soundsmith, at Brandmusiq, and Merlin D'Souza, Founding Partner & Principal Composer,....
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Impact embodies Madverse's unwavering commitment to nurturing emerging talent and fostering creative brilliance, offering artists a comprehensive suite of services....
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Selected participants will have the exclusive opportunity to captivate audiences at Goafest 2024, solidifying their presence at South Asia's premier....
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The Advertising Club announcing Anupama Ramaswamy, Ashish Chakravarty and Rajdeepak Das as Jury Chairs for Abby Awards 2024 powered by....
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Divya's three-decade journey has shaped her into a pivotal figure in steering some of the largest advertising and media groups....
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The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.
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In a recent interview, Armaan, the younger sibling, opened up about the profound impact his brother has had on his....
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The 17th edition of the festival will take place from 29th to 31st May, 2024 at Westin Powai, Mumbai.
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Additionally, Ekta Relan takes over the reins as the new Chief Strategy Officer (CSO) for L&K Saatchi & Saatchi. Together,....
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This campaign is a tribute to the rich tapestry of Indian music, celebrating culture and self-expression.
He's been at the forefront of making Spotify a household name, making it easier for people to discover and enjoy....
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The campaign translated into significant sales on the launch day itself with the Nothing Phone (2a) selling 30,000 units in....
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The multi-platinum global artist will also be joined by several players from RCB, including Faf Du Plessis, Virat Kohli, Mohammed....
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This collaboration benefits clients by offering access to a comprehensive suite of cutting-edge advertising services that integrate creativity, technology, and....
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A new specialist agency award being introduced is Health Specialist of the Year for the best performance by a company....
This campaign celebrates their defiance of societal norms, their pursuit of passion, and their audacious approach to life.
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In 2023, this upward trajectory continued with a remarkable 46% surge in ad volumes per channel compared to the baseline....
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It is widely known that diet is a major factor responsible for maintaining good health. Hence, it becomes critical to....
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With nearly 40 years of experience in the advertising industry and a profound passion for music, Subhash Kamath brings a....
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The identity is a visual representation of the agency’s commitment to contributing to the sector with new-age, unconventional, and out-of-the-box....
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The "Max Protein Salute." In partnership with the dedicated officers of the Mumbai Police department, this groundbreaking initiative is dedicated....
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The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024 promises to be an exhilarating three-day extravaganza,....
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The team “Music Licensing” is evolving steadily and although people are becoming aware of it, there are many for whom....
In an exclusive chat with loudest.in,he talks about Big Bang social.
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The campaign, conceptualised by Famous Innovations, introduces the OPPO Reno11 Series through the characters from the movie—including Konkana Sen as....
As per Jay Gilbert's 2024 music industry predictions,The global music copyright value grew 14% in 2022 to $41.5 billion. Two....
By carefully designing a sonic identity that aligns with a brand's values and personality, sonic branding can help forge an....
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Music has become the vehicle on which content travels, and the digital ad space has adeptly capitalized on this phenomenon.
Old hits from various decades evoke feelings of warmth, joy, and familiarity, making them an ideal choice for marketers aiming....
This fusion of hip-hop culture and marketing has led to exciting collaborations between brands and rap artists.
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The Dharavi Dream Project After of Hip-Hop, a non-profit organisation based in Mumbai, through various educational programmes, mentorships and community....
As the harmonious fusion of artistry and technology continues to reshape the music industry, understanding the nuances of effective social....
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Sonic branding, also known as audio branding is the strategic use of sound and music to create a unique and....
The team “Music Licensing” is evolving steadily and although people are becoming aware of it, there are many for whom....
While the digital age has transformed music consumption, live concerts remain a powerful catalyst in achieving financial success and growing....
According to the latest research by the Advertising Standards Council of India (ASCI) on influencer trust, 91 percent of people....
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This strategic acquisition not only marks Warner's continued expansion into the Indian market but also solidifies its position in the....
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He believes that every brand will eventually possess both a visual logo and a MOGO, given the rapid growth of....
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In this exclusive conversation with loudest.in, Reddy shares insights into his artistry, redefining advertising paradigms, and the magic behind creating....
When Punjabi artists incorporate these brands into their music, they're telling a story of triumph and affluence. It's a way....
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This ground-breaking collaboration between BrandMusiq and vivo ushers in a new era of emotional resonance and brand recognition through the....
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Samsung India celebrated this milestone with an exhilarating K-Pop themed cultural event called K-Fiesta
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The companies penned a strategic partnership in 2021, but have now entered into a new phase of collaboration that will....
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Jingles play a crucial role in brand advertising. They aim to create emotional connections between consumers and brands, fostering brand....
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Yohani’s coming on board as a brand ambassador will not only engage cricket enthusiasts and music lovers alike but it....
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The project has attracted top talent from various fields. Anirudh Ravichander's inclusion as the music composer has added an extra....