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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
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From crowded feeds to clearer purpose, 2026 could redefine how India creates, consumes and pays for music
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Less about hits, more about systems,Devraj Sanyal outlines a blueprint for India’s next music economy.
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From bigger stages to better systems,why India’s concert boom must now grow smarter
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In this guest column, Harvinderjit Singh Bhatia, Co-Founder & CEO of Radiowalla Network Ltd., highlights how programmatic audio is rapidly....
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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The company’s revenue grew 11% YoY to Rs 89.22 crore in the September 2025 quarter, driven by strong demand for....
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
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It becomes the First Indian retail media company to offer end-to-end programmatic audio advertising capabilities.
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With BrandMusiq, IAA India turns its brand spirit into music, creating a lasting emotional connection through sound.
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Advertising Plays introduces a fresh dimension to the festival with gender-neutral sports competitions, spontaneous gameplay opportunities, and morning wellness sessions....
With 86% fans travelling to the host city, Coldplay’s ‘Music Of The Spheres’ concerts in Ahmedabad trigger a new paradigm....
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The platform continues to shape the music industry, serving as a launchpad for viral hits.
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The appointment comes at a time when Liqvd Asia is expanding its talent pool following its acquisition of performance marketing....
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With Amazon MX Player as the title sponsor, Goafest 2025 introduces the captivating theme ‘Ignite ______’, encouraging attendees to push....
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The first offering under this collaboration is "Sivanar", a powerful spiritual and devotional track dedicated to Lord Murugar.
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As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists....
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This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP.
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The company’s operating EBITDA surged by 28% to ?55.6 crore, up from ?43.4 crore in the corresponding quarter last year.
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The biggest attraction for the distinctiveness of the show is Derek O’Brien, who is the best in the business, will....
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The event showcased the year's most successful campaigns, emphasizing the platform's ability to forge powerful brand connections through music and....
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The flagship devices, including the Find X8 and Find X8 Pro, are designed to inspire individuals who defy conventional boundaries....
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Chosen from over 100 nominations, these campaigns demonstrated innovative use of culture, technology, sound, and offline platforms to deliver impactful....
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This remarkable feat marks an astounding 496% year-on-year growth from ?176.36 crore in FY 2023.
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The report reveals that Gen Z sees music as a social tool, with 82% using Spotify to break digital isolation....
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Sales for Music Broadcast rose by 4.56%, reaching Rs 54.83 crore in the September 2024 quarter, up from Rs 52.44....
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As the only entity in India focused on using music as a strategic branding tool, HBS is set to redefine....
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This study represents a significant advancement in understanding the nuanced interplay of auditory cues in branding.
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Conceptualized and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Bollywood superstar....
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As CEO, Tusharr will strengthen the company’s advertising, artist representation, creator tech, and long-form content businesses.
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The company reported an adjusted EBITDA of Rs.680 million in Q1FY25, up 9% from Rs.623 million in Q1FY24. The profit....
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Dil se, design tak’ has been crafted on the back of a simple consumer insight to demonstrate and elevate the....
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The company launched a total of 97 new songs, including 18 new film songs and 79 non-film songs. Notable album....
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The campaign features four short films that depict how music unites people, evokes nostalgia, bridges generational gaps, and serves as....
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The two master films; one for a global audience and one tailored for India featuring actress Rashmika Mandanna, cleverly builds....
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Pocket FM’s Yakshini bags Silver in the Horror/ Thriller category. Since 2021, the series continues to entertain its audience and....
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Looking to the future, Snapchat will be investing in advanced engagement tools and will also look at the camera's potential....
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To host engaging sessions with experts from the creative sector with a focus on ‘The Age of Adaptability’.
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For Brands, Music may not be THE driver to get the consumer to buy a product, but buying is majorly....
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The report showcases remarkable growth and promising prospects for the company in both quarterly and yearly assessments.
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Goafest 2024 promises to unpack and deliver practical learnings through topics that are of significant relevance through keynotes, discussions, masterclasses....
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Vinay's impressive career boasts experience working with a wide range of market leaders like Vodafone, Diageo, DHL and Emirates Airlines.....
Additionally joining Harshdeep will be Rajeev Raja, Founder & Soundsmith, at Brandmusiq, and Merlin D'Souza, Founding Partner & Principal Composer,....
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Impact embodies Madverse's unwavering commitment to nurturing emerging talent and fostering creative brilliance, offering artists a comprehensive suite of services....
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Selected participants will have the exclusive opportunity to captivate audiences at Goafest 2024, solidifying their presence at South Asia's premier....
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The report showcases significant growth across various financial metrics, underlining the company's robust performance amidst a dynamic market landscape.
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The Advertising Club announcing Anupama Ramaswamy, Ashish Chakravarty and Rajdeepak Das as Jury Chairs for Abby Awards 2024 powered by....
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Divya's three-decade journey has shaped her into a pivotal figure in steering some of the largest advertising and media groups....
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The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.
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The 17th edition of the festival will take place from 29th to 31st May, 2024 at Westin Powai, Mumbai.
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Additionally, Ekta Relan takes over the reins as the new Chief Strategy Officer (CSO) for L&K Saatchi & Saatchi. Together,....
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This campaign is a tribute to the rich tapestry of Indian music, celebrating culture and self-expression.
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The campaign translated into significant sales on the launch day itself with the Nothing Phone (2a) selling 30,000 units in....
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The multi-platinum global artist will also be joined by several players from RCB, including Faf Du Plessis, Virat Kohli, Mohammed....
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This collaboration benefits clients by offering access to a comprehensive suite of cutting-edge advertising services that integrate creativity, technology, and....
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A new specialist agency award being introduced is Health Specialist of the Year for the best performance by a company....
This campaign celebrates their defiance of societal norms, their pursuit of passion, and their audacious approach to life.
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In 2023, this upward trajectory continued with a remarkable 46% surge in ad volumes per channel compared to the baseline....
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The renowned music giant reported a net profit of Rs 227 crore, marking a significant uptick from the Rs 204....
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It is widely known that diet is a major factor responsible for maintaining good health. Hence, it becomes critical to....
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With nearly 40 years of experience in the advertising industry and a profound passion for music, Subhash Kamath brings a....
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The identity is a visual representation of the agency’s commitment to contributing to the sector with new-age, unconventional, and out-of-the-box....
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In the first quarter following TuneCore Accelerator’s launch, nearly 10,000 artists increased their streams by an average of 143% compared....
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The "Max Protein Salute." In partnership with the dedicated officers of the Mumbai Police department, this groundbreaking initiative is dedicated....
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The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024 promises to be an exhilarating three-day extravaganza,....
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The team “Music Licensing” is evolving steadily and although people are becoming aware of it, there are many for whom....
In an exclusive chat with loudest.in,he talks about Big Bang social.
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The campaign, conceptualised by Famous Innovations, introduces the OPPO Reno11 Series through the characters from the movie—including Konkana Sen as....
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Saregama's portfolio from Q3FY24 onwards. This integration is anticipated to contribute to the overall financial dynamics of the company in....
As per Jay Gilbert's 2024 music industry predictions,The global music copyright value grew 14% in 2022 to $41.5 billion. Two....
By carefully designing a sonic identity that aligns with a brand's values and personality, sonic branding can help forge an....
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Music has become the vehicle on which content travels, and the digital ad space has adeptly capitalized on this phenomenon.
Old hits from various decades evoke feelings of warmth, joy, and familiarity, making them an ideal choice for marketers aiming....
This fusion of hip-hop culture and marketing has led to exciting collaborations between brands and rap artists.
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The Dharavi Dream Project After of Hip-Hop, a non-profit organisation based in Mumbai, through various educational programmes, mentorships and community....
As the harmonious fusion of artistry and technology continues to reshape the music industry, understanding the nuances of effective social....
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Going forward, ACwO is committed to introducing various gadgets with a total focus on enhancing the overall lifestyle of consumers.
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mongst the most streamed genres on Spotify India, hip hop music in the country has seen growth across languages and....
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Sonic branding, also known as audio branding is the strategic use of sound and music to create a unique and....
The team “Music Licensing” is evolving steadily and although people are becoming aware of it, there are many for whom....
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The report reveals a remarkable performance, showcasing substantial growth and noteworthy achievements.
While the digital age has transformed music consumption, live concerts remain a powerful catalyst in achieving financial success and growing....
According to the latest research by the Advertising Standards Council of India (ASCI) on influencer trust, 91 percent of people....
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He believes that every brand will eventually possess both a visual logo and a MOGO, given the rapid growth of....
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In this exclusive conversation with loudest.in, Reddy shares insights into his artistry, redefining advertising paradigms, and the magic behind creating....
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This ground-breaking collaboration between BrandMusiq and vivo ushers in a new era of emotional resonance and brand recognition through the....
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Samsung India celebrated this milestone with an exhilarating K-Pop themed cultural event called K-Fiesta
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The companies penned a strategic partnership in 2021, but have now entered into a new phase of collaboration that will....
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Jingles play a crucial role in brand advertising. They aim to create emotional connections between consumers and brands, fostering brand....
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TIPS Industries Limited (Tips Music), a leading Indian music label which creates and monetizes music.
The prestigious fest will also witness the 54th edition of the ABBY’s, South Asia’s Gold standard,
His next move is not yet known.
Spotify is widely considered to be the largest music streaming service in the world
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The prestigious awards will laud the best of effective marketing communications on Friday, 13th January, 2023
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The campaign will celebrate the spirit of the T20 World Cup and capture the myriad emotions that die-hard cricket fans....
The Shorts revenue share program will start rolling out in early 2023
Partha Sinha, President – Response Bennett, Coleman & Co. Ltd., has been re-elected to lead the body.
MX Player now partners with global giant Lionsgate to bring premium Hollywood content, including award-winning titles across genres.
Artium Academy offers Live and interactive online classes by music maestros
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The guidelines for prevention of misleading advertisement ban surrogate advertisement or indirect advertisement of goods or services whose advertising is....