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Akshay Johar, A&R Head – Commercial Pop, Sony Music India, on the evolving role of musicians in advertising campaigns
Experts say the issue is no longer just piracy, but the belief that is freely available rather than protected intellectual....
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The collaboration boosts Amazon’s streaming push in India amid rising OTT competition and hybrid monetisation models
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Industry leaders decode the rise of indie music in modern brand communication
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A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
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The launch broadens access to Spotify’s ad inventory, enabling businesses of all sizes to run campaigns without large budgets or....
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Registrations for Advertising Rocks Season 4 are now open, with submissions closing on April 30, 2026
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
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From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
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From airports to film soundtracks, brands are redefining Republic Day messaging to reflect a modern, emotionally driven ‘Brand India’ for....
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Powered by the song ‘Human’, the films land with amplified emotional impact
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In this guest column, Harvinderjit Singh Bhatia, Co-Founder & CEO of Radiowalla Network Ltd., highlights how programmatic audio is rapidly....
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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Industry leaders see this as more than a headline moment, it’s a marker of how culture now shapes power narratives
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The company’s revenue grew 11% YoY to Rs 89.22 crore in the September 2025 quarter, driven by strong demand for....
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
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In an exclusive interview, Jeff Straughn, Chief Brand Officer at Primary Wave, shares insights on authentic brand partnerships, digital-era music....
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
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It becomes the First Indian retail media company to offer end-to-end programmatic audio advertising capabilities.
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With BrandMusiq, IAA India turns its brand spirit into music, creating a lasting emotional connection through sound.
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The days leading up to August 15 often turn into one of the most profitable weeks of the year for....
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Advertising Plays introduces a fresh dimension to the festival with gender-neutral sports competitions, spontaneous gameplay opportunities, and morning wellness sessions....
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The comprehensive report, analyzing data from over 850 brands and 400 billion messages, spotlights the rising influence of AI-powered personalization,....
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The appointment comes at a time when Liqvd Asia is expanding its talent pool following its acquisition of performance marketing....
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The streaming platform is evolving to make it easier for advertisers to buy, create and measure the impact of their....
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With Amazon MX Player as the title sponsor, Goafest 2025 introduces the captivating theme ‘Ignite ______’, encouraging attendees to push....
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Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....
Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....
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As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists....
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This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP.
From traditional melodies to modern beats, every party is using music to make a lasting impact.
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The biggest attraction for the distinctiveness of the show is Derek O’Brien, who is the best in the business, will....
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The event showcased the year's most successful campaigns, emphasizing the platform's ability to forge powerful brand connections through music and....
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The flagship devices, including the Find X8 and Find X8 Pro, are designed to inspire individuals who defy conventional boundaries....
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Chosen from over 100 nominations, these campaigns demonstrated innovative use of culture, technology, sound, and offline platforms to deliver impactful....
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This interview explores your recent collaboration with Smirnoff and MixMag India, where these values converge in a unique musical experience.
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The campaigns will feature Birla Brainiacs' innovative curriculum, which not only addresses traditional academic subjects but also incorporates essential 21st-century....
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The report reveals that Gen Z sees music as a social tool, with 82% using Spotify to break digital isolation....
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Brands are seizing this moment to roll out creative campaigns that captivate audiences and boost sales.
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These campaigns leverage digital platforms, interactive content, and personalized experiences to create anticipation, drive engagement, and maintain post-event buzz.
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This collaboration marks a breakthrough in SGA PR’s expansion into the MarTech space and further strengthens the consultancy’s portfolio in....
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Brands typically begin pre-festive campaign planning 3-6 months in advance, with 54% launching campaigns within 30 days of the festivities.
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This study represents a significant advancement in understanding the nuanced interplay of auditory cues in branding.
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Conceptualized and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Bollywood superstar....
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As CEO, Tusharr will strengthen the company’s advertising, artist representation, creator tech, and long-form content businesses.
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More than 100 micro creators have joined the program, gaining access to top-tier mentorship from the top creators under the....
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Dil se, design tak’ has been crafted on the back of a simple consumer insight to demonstrate and elevate the....
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The campaign features four short films that depict how music unites people, evokes nostalgia, bridges generational gaps, and serves as....
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The two master films; one for a global audience and one tailored for India featuring actress Rashmika Mandanna, cleverly builds....
This innovative platform offers comprehensive artist management services for various events like corporate functions, private parties, and marketing campaigns.
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Pocket FM’s Yakshini bags Silver in the Horror/ Thriller category. Since 2021, the series continues to entertain its audience and....
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Looking to the future, Snapchat will be investing in advanced engagement tools and will also look at the camera's potential....
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To host engaging sessions with experts from the creative sector with a focus on ‘The Age of Adaptability’.
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For Brands, Music may not be THE driver to get the consumer to buy a product, but buying is majorly....
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The report showcases remarkable growth and promising prospects for the company in both quarterly and yearly assessments.
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Goafest 2024 promises to unpack and deliver practical learnings through topics that are of significant relevance through keynotes, discussions, masterclasses....
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The agency supports DHL Express’ digital communications strategy and brand campaigns for the on-going IPL 2024.
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This grand celebration honoured outstanding achievements in broadcasting across numerous categories, showcasing Radio City's pledge to excellence in the streaming....
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Vinay's impressive career boasts experience working with a wide range of market leaders like Vodafone, Diageo, DHL and Emirates Airlines.....
Additionally joining Harshdeep will be Rajeev Raja, Founder & Soundsmith, at Brandmusiq, and Merlin D'Souza, Founding Partner & Principal Composer,....
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Impact embodies Madverse's unwavering commitment to nurturing emerging talent and fostering creative brilliance, offering artists a comprehensive suite of services....
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Selected participants will have the exclusive opportunity to captivate audiences at Goafest 2024, solidifying their presence at South Asia's premier....
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The Advertising Club announcing Anupama Ramaswamy, Ashish Chakravarty and Rajdeepak Das as Jury Chairs for Abby Awards 2024 powered by....
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Divya's three-decade journey has shaped her into a pivotal figure in steering some of the largest advertising and media groups....
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The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.
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The 17th edition of the festival will take place from 29th to 31st May, 2024 at Westin Powai, Mumbai.
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Additionally, Ekta Relan takes over the reins as the new Chief Strategy Officer (CSO) for L&K Saatchi & Saatchi. Together,....
Brands need to navigate this musical journey carefully, ensuring they strike the right chord with their audience while staying true....
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This campaign is a tribute to the rich tapestry of Indian music, celebrating culture and self-expression.
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The campaign translated into significant sales on the launch day itself with the Nothing Phone (2a) selling 30,000 units in....
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According to an article in Variety, approximately 100,000 songs are uploaded daily on Spotify. That's how strong the competition in....
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As part of this campaign, IPRS conducted an interactive workshop, “My Music My Rights, Creators Connect” program, in collaboration with....
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The multi-platinum global artist will also be joined by several players from RCB, including Faf Du Plessis, Virat Kohli, Mohammed....
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In an exclusive interview with loudest.in, Abhishek Biswal graciously shares his profound insights into Wynk Music and offers a glimpse....
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This collaboration benefits clients by offering access to a comprehensive suite of cutting-edge advertising services that integrate creativity, technology, and....
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A new specialist agency award being introduced is Health Specialist of the Year for the best performance by a company....
This campaign celebrates their defiance of societal norms, their pursuit of passion, and their audacious approach to life.
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In 2023, this upward trajectory continued with a remarkable 46% surge in ad volumes per channel compared to the baseline....
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It is widely known that diet is a major factor responsible for maintaining good health. Hence, it becomes critical to....
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With nearly 40 years of experience in the advertising industry and a profound passion for music, Subhash Kamath brings a....
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The identity is a visual representation of the agency’s commitment to contributing to the sector with new-age, unconventional, and out-of-the-box....
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The partnership will see Hypothesis empower Togglehead to make proactive decisions and support the entire campaign management pipeline by serving....
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The brand has introduced an innovative and interactive experience that allows couples to weave their moments of love into a....
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The "Max Protein Salute." In partnership with the dedicated officers of the Mumbai Police department, this groundbreaking initiative is dedicated....
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The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024 promises to be an exhilarating three-day extravaganza,....
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The team “Music Licensing” is evolving steadily and although people are becoming aware of it, there are many for whom....
In an exclusive chat with loudest.in,he talks about Big Bang social.
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The campaign, conceptualised by Famous Innovations, introduces the OPPO Reno11 Series through the characters from the movie—including Konkana Sen as....
As per Jay Gilbert's 2024 music industry predictions,The global music copyright value grew 14% in 2022 to $41.5 billion. Two....
By carefully designing a sonic identity that aligns with a brand's values and personality, sonic branding can help forge an....
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Music has become the vehicle on which content travels, and the digital ad space has adeptly capitalized on this phenomenon.
Old hits from various decades evoke feelings of warmth, joy, and familiarity, making them an ideal choice for marketers aiming....
With online holiday sales expected to exceed $1.19 trillion globally, social media advertising has proven to generate ten times more....
This fusion of hip-hop culture and marketing has led to exciting collaborations between brands and rap artists.
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The Dharavi Dream Project After of Hip-Hop, a non-profit organisation based in Mumbai, through various educational programmes, mentorships and community....
As the harmonious fusion of artistry and technology continues to reshape the music industry, understanding the nuances of effective social....
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Sonic branding, also known as audio branding is the strategic use of sound and music to create a unique and....
The team “Music Licensing” is evolving steadily and although people are becoming aware of it, there are many for whom....
While the digital age has transformed music consumption, live concerts remain a powerful catalyst in achieving financial success and growing....