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The Business Of Love Songs: How Valentine's Day Boosts Streaming
The Business Of Love Songs: How Valentine's Day Boosts Streaming...

Valentine's Day has become a goldmine for the entertainment and advertisement industries to capitalise on and sell their products. Be....

February 14, 2025

Priyanka Chopra Jonas Leads A Bold New Chapter For Keep
Priyanka Chopra Jonas Leads A Bold New Chapter For Keep...

The campaign, titled "Can't Stand Still", captures the continuous pursuit of new experiences and milestones, celebrating a new era of....

October 30, 2024


Karisma Kapoor Revives ‘Sona Kitna Sona Hai’ Magic In Swiggy
Karisma Kapoor Revives ‘Sona Kitna Sona Hai’ Magic In Swiggy...

The timeless track, which originally featured her electrifying dance moves alongside Govinda, has been revived in a new ad for....

October 24, 2024

Paytm, PhonePe Explore Audio Advertisements On Retail Sound Boxes
Paytm, PhonePe Explore Audio Advertisements On Retail Sound Boxes

The idea is to have these quick ads play after you've made your purchase, alongside the usual confirmation message. It's....

April 04, 2024

Building lasting brand recall with music; read what experts have
Building lasting brand recall with music; read what experts have...

Music is one tool that helps in enhancing brand recall and here are some expert tips to do it right.

August 26, 2022


The Business Of Love Songs: How Valentine's Day Boosts Streaming
The Business Of Love Songs: How Valentine's Day Boosts Streaming...

Valentine's Day has become a goldmine for the entertainment and advertisement industries to capitalise on and sell their products. Be....

February 14, 2025

Priyanka Chopra Jonas Leads A Bold New Chapter For Keep
Priyanka Chopra Jonas Leads A Bold New Chapter For Keep...

The campaign, titled "Can't Stand Still", captures the continuous pursuit of new experiences and milestones, celebrating a new era of....

October 30, 2024

Karisma Kapoor Revives ‘Sona Kitna Sona Hai’ Magic In Swiggy
Karisma Kapoor Revives ‘Sona Kitna Sona Hai’ Magic In Swiggy...

The timeless track, which originally featured her electrifying dance moves alongside Govinda, has been revived in a new ad for....

October 24, 2024

Paytm, PhonePe Explore Audio Advertisements On Retail Sound Boxes
Paytm, PhonePe Explore Audio Advertisements On Retail Sound Boxes

The idea is to have these quick ads play after you've made your purchase, alongside the usual confirmation message. It's....

April 04, 2024


Building lasting brand recall with music; read what experts have
Building lasting brand recall with music; read what experts have...

Music is one tool that helps in enhancing brand recall and here are some expert tips to do it right.

August 26, 2022

Mirzapur music composer Anand Bhaskar composes for Country Delight
Mirzapur music composer Anand Bhaskar composes for Country Delight

The advertisement then leaves you with a question: Are such chemicals and hormones present in your homes too? And asks....

August 09, 2022

BoAt and Digitas India partner to celebrate World Music Day
BoAt and Digitas India partner to celebrate World Music Day...

 Presenting The Unheard Break - a true, purpose-driven gift from boAt to India on World Music Day. boAt partnered with....

June 22, 2022