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Chief Marketing Officer At Hoopr
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful storytelling tool to create lasting cultural resonance
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In this guest column, Vitasta Kaul, CMO of Hoopr, explores how Zohran Mamdani’s viral “Dhoom Machale” moment spotlights Bollywood’s reach and the importance of music licensing
In this guest column, Vitasta Kaul, CMO at Hoopr, warns that using unlicensed music can lead to lawsuits and brand damage,urging brands to prioritize ethical, rights-cleared content.