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Chief Marketing Officer At Hoopr
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In this guest column, Vitasta Kaul, CMO of Hoopr, explores how Zohran Mamdani’s viral “Dhoom Machale” moment spotlights Bollywood’s reach and the importance of music licensing
In this guest column, Vitasta Kaul, CMO at Hoopr, warns that using unlicensed music can lead to lawsuits and brand damage,urging brands to prioritize ethical, rights-cleared content.