Head of independent artists collective at universal music india
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Sumedhas Rajgopal, Head of the Independent Artist Collective at UMG India, talks about building year-round brand associations with regional music
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In this guest column, Sumedhas Rajgopal of Universal Music India explains why India's music startups need patient capital
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most effective way for brands to authentically enter this space.
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By guiding artists to tap into this growth intelligently, UMG India helps them build sustainable income streams, including digital sales, sync deals, and brand partnerships.