Founder and CEO, Divo Music Company
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build long-term relevance, not just chase short-term ROI
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In this guest column, Shahir Muneer, Founder and CEO of Divo Music, examines how IPRS’s action against unlicensed venues signals India’s shift towards a globally aligned, IP-respecting music ecosystem