Podcaster, PR Consultant and Founder , Lateral Sutraa
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For a few the game has gone many notches further, as they have switched gears themselves from their mainstay businesses, profession or entrepreneurship to create & distribute their own content....
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With its unique blend of audio storytelling and intimate engagement, podcasts have revolutionized the way brands approach advertising and marketing campaigns.
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According to Edison Research, a staggering 78% of podcast listeners spend more than seven hours per week engrossed in their favorite shows.
A lot of the resistance towards accepting podcasting as an important tool also stems from our cultural response to accepting something new.