Founder and CEO,The Piano Man” group
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The intricate relationship that exists between music, emotions, and consumer behaviour have a big impact on how people think and respond to that brand.
One sector experiencing significant growth is the Global Live Music market, projected to rise substantially from 2024 to 2031.
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The evolution of digital distribution, and the subsequent downfall of the erstwhile Label era have greatly impacted the potential reach and the potential revenue for artists through music distribution.