In a continued effort to shine a light on the talents of women in the music industry and celebrate their empowerment, Wynk Music, India’s leading music-streaming app in terms of downloads and daily active users, has unveiled special playlists dedicated to promoting female artists. Featuring a diverse array of languages including Hindi, English, Punjabi, Haryanvi, Tamil, Telugu, and Bhojpuri, the curated playlists showcase renowned figures like Lata Mangeshkar, Shreya Ghoshal, and the Nooran Sisters, alongside emerging talents such as Himani Kapoor, Nikhita Gandhi, Raveena Paul, Reena Gilbert, and Bawri Basanti, who have made waves with their sensational hits throughout the year.
Wynk’s commitment to championing women artists extends beyond occasional gestures, as the platform regularly curates playlists across various genres exclusively dedicated to female musicians. These include collections like Women in Indie, Women in Hip Hop, Women in RnB, Women in Pop, Women of K Pop, and Women of EDM. Such initiatives not only highlight the talent of independent artists but also significantly enhance their discoverability and music streams, granting them broader exposure and distribution opportunities.
In a recent move, Wynk Music provided a unique opportunity to five of its independent female artists to showcase their talents at the prestigious Hornbill Music Festival, India's largest music event. These artists took center stage in the festival lineup, captivating audiences with their electrifying performances.
Wynk Music continues to empower its artists through various platforms and collaborations, including partnerships with other music labels, providing background scores for web series and OTT platforms, live event performances, and more. These initiatives are aimed at nurturing thriving music careers for talented women in the industry, ensuring their voices are heard and celebrated.
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