Pandora, the American music streaming and internet radio platform recently published a new blog post stating its users can now share their favorite songs, albums, podcasts, playlists or Pandora stations…
Spotify India’s first multi-lingual national TV-led campaign ‘Sunte Ja’ has struck a chord with consumers in the country with its strategic media mix of TV, OOH and Digital. This campaign…
Audio-Streaming platforms are a dime a dozen and they all do a pretty darn good job at bringing you your favorite audio content but amidst all this cut-throat competition, we…
The affair of piracy dates back to the 90s but still continues to haunt the big bold music industry. If you google ‘Napster’, you’ll be greeted with a link to…
There is no doubt that music has played an essential part in human lives from the inception of time. It has been available for us in some form or the…
Streaming manipulation – the practice of artificially inflating stream counts to produce false listening data – is the music industry’s biggest concern when it comes to monetization currently. Recently, an…
