In addition to delivering back to back blockbuster music, Badshah’s journey also includes an excellent case study of building and monetizing your brand. Today Badshah runs a successful clothing line Bad Fit Clothing, a production house Afterhours which has previously co-produced regional movies and is now entering the web originals space with Lockdown – A music series to be premiered on Zee5, is launching a Restaurant/lounge DragonFly Experience by Badshah in Mumbai and Delhi and has also announced his entry in the broadcast space with Aaho – A Punjabi Music TV Channel launching in July. He has also worked with leading brands such as Tuborg, Yamaha, Hitachi, Axe Arabia and many more. He was also recently featured in the Forbes 100 Richest Celebrities List. Hear Badshah talk about music entrepreneurship in conversation with Anupama Chopra

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