Spotify pushes boundaries of marketing by integrating voice-enabled user interactions for advertisements. Spotify is a freemium music and podcast streaming platform functioning since October 2008. As a freemium service, users…
Hanita Bhambri is an up and coming Indie singer-songwriter from Delhi. Her latest release of her single ‘Let Me Go’ has garnered almost a million views over Youtube in a month…
#AVoiceIsAllYouNeed Ad Campaign by Amazon Amazon Music has recently launched a new ad campaign promoting the use of their voice assistant Alexa for their music streaming service. Users can simply…
Gaining massive popularity in USA as solo singer of Western music including Jazz, Pop, Rock, and Alternative, the San Jose-based 16-years old singer-lyricist of Indian origin Someya is all poised…
World of music has dynamic norms. In other words, there are no rules in the industry when it comes to promotions. In fact, one of India’s most popular music streaming…
Spotify introduced programmatic advertising in 2016. Today, the music streaming giant offers programmatic advertising in more than 20 countries. In 2017, Spotify also acquired MightyTV, a company that uses machine…
Gaana Launches First Ever Gaming Innovation in Music Streaming App Ecosystem Great news for all Cricket and Music enthusiasts in our country. Our very own homegrown Music Streaming App Gaana…
In a state where people breathe music, the demand for distinct and original music is towering. With great demand, there is an equally great supply of fresh talent that is…
When Billboard came out with its first “Hot 100” in the first week of August 1958, it used to track songs that were popular on the radio stations in the…
Saavn has more than 22 million listeners, monthly. Spotify is betting on crossing the 200 million mark by the end of 2018. Gaana has 50 million monthly active users. The…