It’s one thing to create content, quite another to make it accessible and if the content is not accessible, what really is its point? If we go back in time,…
OTTs (over-the-top platforms) are quickly making OSTs, or original soundtracks, more popular than tracks for Indian TV shows ever were. Millions of viewers are tuning into OSTs of web series’ either via…
Streaming manipulation – the practice of artificially inflating stream counts to produce false listening data – is the music industry’s biggest concern when it comes to monetization currently. Recently, an…
Today marks the day when the house gig platform LVNG innaugrates their collaboration with beverage company Moonshine Meadery for a new gig series titled the Moonshine Experiment. The four shows…
The north-eastern states of the country like Mizoram have been known to foster the independent music scene before the rest of the country but even as the tier-1 cities like…
The Indian music streaming industry has seen a boom in the last two years with homegrown music streaming apps, and international giants are battling it out to capture the lucrative…
