NEXA Music's Stellar Lineup Primed For A Show-Stopping Spectacle At Lollapalooza 2024!

After the triumph of its 2023 edition, Lollapalooza is gearing up for its highly anticipated 2nd edition in India. As the country's music enthusiasts eagerly await the arrival of Lollapalooza 2024, the global music festival is poised to surpass previous successes. Following an overwhelming response to its Asia debut last year, the festival is committed to delivering an even grander experience this time around.

Set to unfold on the 27th and 28th of January 2024, Lollapalooza India will once again showcase the best of Indian musical talent on the exclusive NEXA Music Stage. Spearheaded by the legendary A.R. Rahman, NEXA Music serves as a platform to uplift aspiring Indian musicians, encouraging them to create original international-standard English music.

Taking the spotlight on the NEXA Music Stage will be the super winners from NEXA Music Season 1, Heat Sink featuring Sunep A Jamir, alongside the top 24 participants Maanuni Desai and Brecilla. These exceptional talents will share the stage with an impressive lineup including K-Pop sensation Eric Nam, JpegMafia, Long Distances, Jatayu, Dualist Inquiry, Caribou, Megan Murray, Shashwat Bulusu, Parekh & Singh, and Fatoumata Diawara.

Scheduled for January 27th, Maanuni Desai and Sunep A Jamir will captivate the audience with their performances, while Heat Sink and Brecilla are set to take the stage on January 28th.

NEXA's commitment to providing a platform for both international and emerging Indian artists to share the spotlight with global icons remains unwavering. Qyuki, with its dedication to fostering creativity and contributing to the music industry, played a pivotal role in making this collaboration a reality. Leveraging their significant social media presence, Qyuki implemented a comprehensive 360-degree marketing approach, utilizing content marketing, radio, out-of-home advertising, and various social media channels to generate buzz and excitement among music enthusiasts.

NEXA Music's artists underwent a mentorship program at the Music Lab, showcasing their singing talents and culminating in the selection of the top 4 super winners. The NEXA top 24 contestants had the opportunity to perform at the LAB floor, with the entire set conceptualized, designed, managed, and executed exclusively by Qyuki Digital Media Pvt Ltd.

Juhi Mehta, the COO of Qyuki Digital Media, expressed excitement, stating, "We are thrilled to witness our emerging talents grace the stage once more at the world's largest music festival, Lollapalooza. Qyuki's partnership with Nexa has consistently aimed to showcase the finest talents in our country. Team Qyuki feels privileged to have our artists featured prominently in this prestigious event."