Radio City, India’s leading radio network and JioSaavn, South Asia’s largest music and audio-streaming service have come together to launch a brand-new weekly drive time show – ‘Nach le’ to entertain crores of their loyal listeners. The show will be live across Radio City in Mumbai, Delhi, Pune, Lucknow, Jaipur, and Ahmedabad every Saturday and will also be available on the Jio Saavn platform.
Over a period of 12 months, Radio City and JioSaavn are slated to launch 4 co-branded ‘Nach Le’ playlists per month exploring different sub genres and themes. The show will also feature JioSaavn’s coveted Weekly Charts/Top Hero playlist reflecting trends from over 100 Million+ users. To amplify outreach and awareness, both platforms will extensively be promoting the exciting partnership across both their social media handles . This strategic partnership is a step forward in the endeavour to provide the audience with a holistic experience.
Adding his thoughts on this collaboration, Radio City’s Chief Executive Officer, Ashit Kukian, said, “For us at Radio City, the priority has always been staying closely connected to our listeners, as India’s most loved radio channel. As two of India’s leading destinations for musical entertainment, we are excited to take musical innovation a step further through the association. As a pioneer in radio, Radio City was one of the first to adapt to the swiftly expanding digital medium, and we are positive that this strategic collaboration will help us amplify our digital reach, while popularizing a new age music streaming portal like Jio Saavn, among our humongous listener base.”
The two musical entertainment giants continue to bring new and innovative initiatives to keep their rapidly growing listener base engaged and hooked. As a part of their on-going #ReplayKiyaKya 2021 campaign, JioSaavn is now launching a limited time offer of 1 month subscription for 1 rupee. The #ProLiyaKya offer was launched on 15th December and will be valid till 31st December for Jio users only.