Lodha Luxury, a true blue luxury brand announces a new music anthem in continuation of the brand’s #WhatAreYouWaitingFor initiative, on the occasion of World Mental Health Day. The exclusive anthem, performed by Ayraah Lodha, is specially curated to spark conversations and further drive awareness among individuals around integrated wellness – including preventive healthcare, mental health, physical health, exercise and nutrition, to help maximize life quality and in turn, happiness.
Music is one of the most powerful tools in the proclamation of individual expression, and the anthem conceptualized by Lodha Luxury aims to inspire people to have a much-needed dialogue around the subject. Perfectly encapsulated in the lyrics of the song “There’s a song inside you, that cannot go unheard, don’t waver or hesitate, to take that leap of faith, ride the wave, don’t be afraid, just come out and celebrate”. The anthem sung by Ayraah Lodha captured as a digital film and released ahead of World Mental Health Day, is a wellness initiative to spark conversations and drive awareness in support of the overarching cause.
Vinti Lodha, Advisor at Lodha Luxury says, “Lodha Luxury has been an advocate for wellness since its inception. It is our mission to provide a one of a kind, unique and holistic living experience that stretches beyond the residence. We all understand the importance that mental and physicalhealth plays in our well-being and with so much uncertainty in our ever-changing world, now more than ever, wellness is of paramount importance. Through this engaging and heartfelt anthem, we look to encouraging audience to accentuateprominent conversation around integrated wellbeing, as there is nothing better than speaking your heart and incorporating healthy practices for holistic living.”
On the occasion of World Mental Health Day, celebrated on 10th October, as the on-ground leg of the initiative, Lodha Luxury is paying a tribute to eminent healthcare & wellness leaders and their families through a felicitation by His Excellency Shri Bhagat Singh Koshyari, Governor of Maharashtra at the Raj Bhavan for their selfless work and contribution towards the physical & mental well-being of the citizens.
The pandemic has forced us to see our homes and built environments in a radically new light, as the protectors of our health and the enablers of our wellbeing and Lodha Luxury has always deep-dived into conversations that matter to the community. Leaping ahead, this is yet another effort to urge citizens to openly talk about leading a holistic life.