By Sohani Mittal
Check out our video for #ACTION inspired by #BOLLYWOOD…ive always loved music from india…#Elephunk and #MonkeyBusiness were inspired by Indian Culture…thank you india for your vibrancy and contribution to the world…
— will.i.am (@iamwill) August 7, 2020
AR Rahman, the Music Maestro, approved the music video and quote- tweeted will.i.am’s tweet, “The borders are blurring through art! #tamilcinema @directorshankar #rajnikant #india.”
— A.R.Rahman (@arrahman) August 9, 2020
Also, Bollywood actor Ajay Devgn re-shared Will’s post and tweeted, “This is a super-enjoyable track, Good stuff @iamwill”.
— Ajay Devgn (@ajaydevgn) August 10, 2020
The music video is incredibly entertaining and funny. It features scenes from films like Rajinikanth’s Enthiran, Vishal’s Aambala, Ajay Devgn’s Singham, etc. The action scenes are similar to the original, aside from the faces of the actors, upon which Black Eyed Peas members will.i.am, apl.de.ap and Taboo have superimposed their own faces through deep fake technology.
Scenes from the Swedish movie Kopps and Maryada Ramanna also appear in Action’s music video.
In the description of the music video, Black Eyed Peas shares that they have been “inspired by Indian culture from the beginning of our career.” They add that artistes like Asha Bhosle and AR Rahman have been influential in their songs “on more than one occasion.”