Mumbai, 5th June, 2020: Welspun Group, one of India’s fastest growing global conglomerates, has announced the release of a song titled “Ek Soch Hai Jaagi” in collaboration with Padma Shri Award winner and leading playback singer, Kailash Kher to commemorate the World Environment Day. In line with Welspun’s core ethos of ensuring sustainability in every facet, through this song, it aims to encourage people to introspect on their role in shaping the environment and steer them to build a better tomorrow. Sung in Kailash Kher’s quintessential melodious and earthy voice, the song celebrates the metamorphosis of nature as it recuperates and replenishes during the lockdown.
The Earth and its residents have always been codependent and mutually sustainable. Individual as well as collective acts have a significant impact on the environment, which in turn reciprocates with same denomination. An ideal exemplification of this is currently being witnessed by all as they see the Earth heal itself – right from greener pastures to clearer skies and reduced pollution. Taking cognizance of this, Welspun urges every citizen to imbibe these learnings, reflect upon their actions and as we brace ourselves for the lockdown being lifted, emerge as more conscious beings with focus on a sustainable future.
Composed and sung by the iconic Kailash Kher, the song tugs at every individual’s heartstrings. Rekindling the childhood memories, it connects and draws us towards the nature and its all-consuming beauty; something that humans have taken for granted amidst their busy lives. The film features blooming flowers, chirping birds, innocence of children’s laughter and play along with a glimpse into Welspun’s myriad efforts in preserving the environment over the years. It not only spreads positivity and hope, but also encourages each one to nurture the nature with simple acts – big or small.
Speaking on the launch of the song, Ms. Dipali Goenka, Jt MD and CEO, Welspun India Limited said, “At Welspun, sustainability is not just a component of our business philosophy, it is an ethos embedded in every aspect of our value chain. We have always championed the cause of building a greener tomorrow. Extending this tenet, we have launched a heartwarming song called “Ek Soch Hai Jaagi” with an aim to inspire people to adopt measures that will help create a sustainable future. A perfect fit for this rendition, we are delighted to collaborate with the eminent singer, Kailash Kher, for this song.”
“During the lockdown, as we practiced social distancing and reduced our movement, the earth has recuperated without any human intervention. We urge citizens to take notice of this and reflect on the consequences of their actions as we gear up for a ‘new normal’ life,” she added.
Speaking on the creation of the song, Kailash Kher said, “I am extremely delighted to have partnered with Welspun, a company that walks the talk when it comes to sustainability. Through this special song, borne of the positive effects of social distancing during lockdown, we wish to encourage every citizen to rally for the environment and understand its role in shaping up the future. With its heartening lyrics and video we aim to reconnect humans with its environment.”
Welspun believes in a sustained economic growth that requires an equally sustained ecosystem. The company’s high ethical standards ensure that they operate responsibly and manifestly, while putting sustainability and community wellbeing at the core of their operations. Welspun’s plants are zero-discharge facilities with high water and energy efficiency. As the company moves towards achieving growth and success, it will augment its focus on sustainability across business operations to further lower carbon footprint, with optimal resource utilization and efficient work processes.