The ongoing lockdown has posed a big challenge for businesses across sectors.
One of the sectors that has got adversely affected due to the pandemic induced lockdown is the media industry. With social distancing and zero touch policy in place, print magazines and newspapers have stopped publishing, barring a few.
Most of the established print players are focusing big on digital editions now. Some of them have introduced paywall models to monetise content. The industry is witnessing a new shift, and amidst all this, advertisers are keeping a close watch on how the media landscape will pan out.
Radio City 91.1 FM will be hosting Dr Annurag Batra, Chairman and Editorin-Chief BW Businessworld and exchange4media Group in conversation with RJ Palak Khurana on 19th May between 12 to 1 PM. Dr Batra will speak about the ‘new normal’ of media business, especially the print media, and how it will shape up in the coming time.
Don’t forget to tune in to this exclusive interview only on Radio City 91.1 FM.