Uli Behringer, the founder of controversial synth and audio firm Behringer, took to social media to issue a vociferous defence of the company’s vision and strategy.
The Facebook statement, addressed to ‘some of the “haters”‘, tackles several issues head-on, and it seems Uli is tired of the endless controversy surrounding the firm’s releases.
Mainly, he talks about cloning classic synths and undercutting competitors.
“There is not one magazine, forum or thread where we don’t get criticized or even attacked,” the statement addresses. “We understand that not everyone likes us or me, and that’s perfectly fine.
“However, we also see constructive criticism which we truly welcome as it’s a great opportunity for us to learn and improve. In our vision, we only have two obligations – to relentlessly deliver what customers desire and to observe the law. We will always respect that people may have different opinions about what we should and shouldn’t do; however, that’s not an area we will ever engage in.”
“Technology is free for everyone to use unless it’s protected. That’s exactly the reason why the law was designed the way it is, so it encourages competition – all for the benefit of you the customers and for society to progress.”
“We also understand that we’re controversial and we’re perfectly fine with it as we continue to relentlessly push the envelope, while also challenging our competitors to deliver better quality and lower prices.”
“Recently, we see more and more competitors join us in our mission, and we welcome everyone who believes in our vision. We’re happy to collaborate with and also acquire businesses.”
“We’re immensely grateful for all the support we have been receiving over the past 30 years, and hence our complete loyalty belongs to our customers.”
“We call it Customer Obsession. That’s why our team and I are here and listen to our customers.”