Spotify has hit 124 million subscribers at the end of 2019, up 29% from the previous year. It also announced it would buy Bill Simmons’ sports and pop culture news organization – The Ringer as it continues to pursue podcast domination.
The latest membership number increase appears to keep Spotify way ahead of its closest competitor Apple Music; Apple last disclosed that Music had 60 million subscribers back in June.
Spotify also mentioned that 271 million people total now use its service at least once a month, up 31% percent from 2018. Spotify, unlike Apple, has a free tier that lets anyone listen to Music with advertising. Apple has never unveiled a monthly-active-user stat; virtually all people who use Apple Music are subscribers.
Spotify didn’t unveil how much it would pay to buy The Ringer, a website founded in 2016 by sports commentator Bill Simmons that has ramped up a massive operation of original podcasting. The deal is supposed to close before April.
Both Spotify and Apple Music have emerged as the leaders in a race to dominate subscription music. Though Spotify remains the most important streaming service by both listeners and subscribers, Apple Music has benefited from the popularity of the iPhone to recruit new members.
In the last year, Spotify has targeted its next stage of growth in podcasts — an area that Apple so dominates that the name of the format initially derived from Apple’s iPod. It estimated between $400 million and $500 million to invest in podcast acquisitions last year, and it took over leading companies like Gimlet and Anchor as well.
Looking ahead to 2020, Spotify predicted that it will have 142 million to 153 million paid subscribers by the end of this year and that its monthly active users will increase to between 328 million and 348 million.
By the end of March, it predicted membership would grow to 126 million to 131 million, and Spotify predicted first-quarter monthly active users would hit between 279 million and 289 million.
For the fourth quarter of 2019, Sweden-based Spotify reported a loss of 209 million euros ($231 million), or 1.14 euros a share, swinging from a profit of 442 million euros, or 36 cents a share, a year earlier. Revenue rose 24% to 1.9 billion euros in the quarter.