10,500 fans sang along as Arijit Singh broke into “Channa Mereya” at Jio World Garden in Mumbai on January 25th; the night they had been waiting for since tickets went on sale in early December 2019, was finally here. One Night Only, curated and produced by Paytm Insider and Oranjuice Entertainment, launched with an unmissable performance by one of Bollywood’s most sought after artists, Arijit Singh.
One Night Only has been one of the fastest-selling concerts in India in recent times. 70% of the tickets were sold out within 3 weeks of the concert being announced. Tickets priced from Rs. 1,499 ensured the concert remained accessible to fans with affordable pricing, while those who wished for a premium experience had the option to select from lounge experiences with a great view to the stage – tickets for these also included exclusive curated food and beverages as well as dedicated parking.
The event which was exclusively ticketed on Paytm Insider had the platform’s latest event technology innovation called Digital Entry in use. Digital entry allows for quick paperless entry to the event, with no box-office to stop at. Parking tickets and F&B cards for the event were also available for purchase online to ensure a seamless experience for the audience.
Speaking about the event, Paytm Insider CEO, Shreyas Srinivasan said, “Our focus was to make sure every consumer touchpoint starting from entry, seating, parking to F&B, was built to maximise customer delight. At Paytm Insider, we are big believers in the power of shared experiences. Live concerts allow artists and fans to build long-lasting connections and we will continue creating more such experiences for fans in India.”
VG Jairam, Co-Founder. Fountainhead Mktg & Oranjuice Entertainment, said, “Oranjuice Entertainment is proud to co-curate the One Night Only concert experience with Paytm Insider. Our endeavour has always been to deliver quality live entertainment experiences to audiences across the country and we were thrilled to start the new year off with the inimitable voice of the nation, Arijit Singh. This year marks the 25th anniversary of Fountainhead MKTG so to flag off the year with one of our favourites was a real pleasure.”
Paytm Insider and Oranjuice also set being zero waste as a key goal for this event and efforts to work towards this were in full swing with a waste management agency, Skrap. Of the 2,664 kgs of waste generated, 88% was saved from landfills and was reused, recycled, composted or sent to cement factories as co-processing waste. Not only was waste segregated at the event, but behind the scenes, crew accreditation was also designed to be recyclable with reusable cork lanyards and PVC cards replaced with cardboard and paper. Flex banners were replaced with cloth banners for event signages. Water stations were installed all around the venue to minimise the use of plastic bottles and instead Royal Stag, the presenting sponsor for the event, provided reusable cups for use.
Anand Agarwal, Brand Manager, Pernod Richard said, “We’re very pleased to be partnering with Oranjuice and Paytm Insider for this one-of-a-kind show and we look forward to more such successful collaborations in the future.”
Aparna Deshmukh, Director & Head- Digital Marketing and Customer Experience, American Express said, “Our association with the event was a fruitful one, the experience delivered to our premium card-holders was a truly memorable one. Kudos to the two teams that put this together!”