IncInk Records dropped its first bilingual track in English x Hindi – AYO BURN – produced and performed by NUKA aka Anushka Manchanda features the prolific Kaam Bhaari. Using English as her choice of weapon NUKA’s vision asks us to go beyond awareness and act. In his signature, Kandivali 101 Kaam Bhaari stirs your inner conscience. Ayo Burn takes you on a 360 of our current affairs- from data privacy, marital rape, global warming, environmental destruction, farmer suicide, corruption and so much more. Though this song was written two years ago, we chose to release it now because absolutely nothing has changed around us and it’s about time everyone stirs enough emotion to act. That was the mood and feeling going through this entire process for us at IncInk.
This music video is built in the setting of a party, a group of apathetic people who don’t care about what’s going on around them because they feel like they are not affected by it. As the party progresses into the night and people start to understand more of what Kaam and Nuka are saying, disagreement ensues, and a fight breaks out. At the end of the fight, the bruised and battered party people realize that fighting with each other is not going to solve anything. It’s only by getting together can we find solutions and move forward.
NUKA aka Anushka Manchanda – “There are many causes for concern in our country, things that need our urgent attention. But life keeps everyone busy. Today, for the first time in my life, in my surroundings, I am experiencing my country awakening. I am hearing the rallying cry of people coming together to fight against the politics of hate and division. Not just that, there are questions about the environment, the education system, about data privacy. And I am inspired! I feel hopeful! This track is for those who are still on the fence, it’s an appeal to them to take a stand. Someone once told me that I could either be an artist, or an activist. I choose both.”
Kaam Bhaari aka Kunal Pandagle adds, “Ye gana maine Nuka ke saath likhaa tha, about 2 years ago. Desh ke haalat kharab ho rahe hai aur jo bhi mujhe aur samaj ko dard jhelna pad raha hai iske zimmedar hum khud hai, mai aur Nuka iss gaane se ye batana chaahte hai ki hume Aawaz uthaana padega aur jo bhi galat cheezein is duniya mai horahi hai uske baare mai bolna padega. Kab tak chup rahenge hum? Iss track mai maine ye bhi likha hai ki “India ko karo zara Finland tum.” Means the people of country should get equal education, every student should get strict but free education there should be nothing like private school and goverment schools. The education system should be the same for everyone, whether rich or poor everybody should go to the same school.we have money for war, but we don’t have money for education. People are fighting on religion when everybody’s blood colour is red. Sex education is a must. To understand everything that Nuka and I are seeing through our eyes please listen to our track carefully and please spread the word if you believe in us.”
Navzar Eranee, Co-founder IncInk – ‘Burn is the moment after awareness and recognition. It is when you decide to take responsibility for the actions of humanity. It is the death of ignorance. So much is wrong with the world we have created and we can’t sit around and do nothing anymore. A line from the film network directed by Sidney Lumet in 1976 encompasses the heart of song perfectly ‘ I’m mad as hell and I’m not going to take it anymore’. Nuka and Kaam Bhaari bare this moment as nakedly as they can, so that they may share the ‘burn’