Indian pop icon and seasoned music professional Sukhbir Singh is partnering with international music app Flutin as an investor. He is also using the platform to support his latest artistic initiatives, employing the app’s powerful promotion and distribution.
“We are thrilled that Sukhbir has agreed to collaborate with us, both on the business and creative sides,” explains Flutin founder and CEO Vishu Gupta. “He sees how Flutin is bringing innovation to the music industry in India and around the globe, and how we’re bridging the gap for artists, especially those in the emerging category. Our commitment to these artists and their needs was a large part of what interested Sukhbir in our company.”
Singh has a storied career in music and film, thanks to music that embraces Punjabi bhangra and global pop sensibilities. He heard about Flutin and its independent ethos and was intrigued.
“I’m partnering with Flutin as an investor and mentor,” Singh notes, “and I rarely find platforms that connect music to listeners in such an engaging way. Flutin has some unique features for listeners; for example, it allows listeners to dedicate songs to other users. It provides a platform for budding artists who need help and support. I know; I used to be one myself.”
Flutin draws on user behaviour to predict what new music might work in listeners’ playlists, based in part on their location and the behaviour of those nearby. Thus, fans who love similar music, or people engaging in a similar activity in a similar location, are encouraged to check out new tracks and find their next favourite song.
“We’ve been able to get traction for little-known artists in the US and for independent musicians in India, and we’re excited to see where our work with Sukhbir’s new tracks will take us,” says Gupta. “Sukhbir’s faith in us validates our approach, we feel, and we can’t wait to turn this into a truly beneficial partnership for all, fans included.”