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ByteDance, TikTok’s Parent Company Testing its Streaming App RESSO in India

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Recently TikTok achieved a massive milestone of 1.5 billion downloads across different App Stores and became the third most downloaded app in the non-gaming category. Its parent company – Bytedance has been working on its music streaming app called Resso and is now testing it in India and Indonesia.

Developed by Moon Video Inc. – it has already inked deals with Indian labels like T-Series and Times Music. However, they are still working on expanding its library with more significant players like Universal Music Group and Sony Music Entertainment.

WHAT IS THE INTERFACE LIKE IN RESSO

The app features a straightforward interface which starts with your preference in language, style and artists. Once you have selected them, you are given a daily mix of your favourite artists and other artists similar to them.

What truly sets it apart from its competitors is its community approach. When a song is playing, you can also see its accompanying video alongside automatic scrolling lyrics. Users are also free to add their photos, videos or GIFs to accompany tracks. It’s also similar to TikTok with its swipe focused controls and allows users to add comments and subscribe to other users’ channels. There’s also support for sharing playlists on Facebook, Instagram, WhatsApp and other platforms.

The app is available as a free version with ads as well as an ad-free subscription service which is available for INR 119 per month in India. The music library is still quite small but will be growing hopefully in the coming months.

A dental surgeon by profession, Ankit changed his stream to Music Production and Audio Engineering in 2016. He has since created a Music Promotions Agency and an Artist Management/Label to contribute to India's ever-growing music industry. With a knack for Music Business and tastemaking, he intends to share knowledge and music with everyone!

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