Mumbai: BACARDÍ, the brand known for creating some of India’s most iconic properties and experiences, has now launched ‘CASA BACARDÍ’– an immersive platform bringing together cultures, creativity and celebrations of freedom and individuality. Through ‘CASA BACARDÍ’, the brand brings to life its global ‘Do What Moves You’ campaign, a movement that inspires everyone to express themselves and truly live in the moment. Through three expressions across metros and some key non-metro markets, CASA BACARDÍ will host independent artists and their work across music, comedy, mixology, dance, clothing, sustainability and more, starting mid-October.
Anshuman Goenka, Marketing Head, Bacardi India, on the exciting announcement said, “Do What Moves You is more than an invitation to dance and party- it’s an opportunity to experience cultures, people and art like never before. It’s a way of self-expression in the burgeoning movement of the creative revolution taking place in India. The physical manifestation of that philosophy, CASA BACARDÍ, will sustain and solidify our commitment to music and popular culture, as an enabler bringing communities together.”
9 Hours | 2 Music Stages | Mixology | Workshops | Pop-Ups | Sustainability & More
Where: BACARDÍ takes over 100-year-old bungalows in the heart of Mumbai & Bangalore
When: 9th of November, 2019 in Mumbai. 23rd of November, 2019 in Bangalore
What’s it gonna be: This will be a first of its kind progressive pop-up and BACARDÍ’s way of saying ‘Do What Moves You’. 9 hours of programming with 2 music stages with Mumbai’s long-standing rooftop party series. Echoing the brand’s Caribbean heritage, the event will see numerous conceptual bars, mixology, Caribbean beat making & dancehall workshops. It will also celebrate key fashion & culture collectives who are shaping Mumbai’s movement forward. Bringing BACARDÍ’s global sustainability initiative #FutureDoesn’tSuck to India, the event will also see a green take on bars, glasses and brand pop-ups.
Who’s gonna be there:
Music: SickFlip, Spin Doctor, Shezi, Leandro, Emmanuel, Sindhi Curry
Dance: MS Sheriff
Apparel: Jay Walking, Bodements, Boheco
CASA BACARDÍ ON TOUR WITH RITVIZ
9 Cities | Music | Comedy
Where: Pune, Chandigarh, Delhi, Nagpur, Bangalore, Mumbai, Siliguri, Hyderabad, Guwahati
When: From 11th of October, 2019 to January 2020
What’s it gonna be: BACARDÍ will launch the debut album of their favourite storyteller and the country’s fastest rising electronic music producer – Ritviz. The tour will take Ritviz across the country for club gigs, along with some of the finest content creators.
Who’s gonna be there:
Music: Ritviz, Seedhe Maut, SickFlip, Dorwin John
Comedy: Kenny Sebastian, Sumukhi Suresh, Adar Malik
CASA BACARDÍ ON TOUR
5 Cities | Music
Where: Indore, Jaipur, Mysore, Kochi, Kolkata
When: December 2019 to January 2020
What’s it gonna be: One-day festival format being taken to some of India’s metro and key non-metro markets. Expect high-energy music and power-packed performances by headlining artists along with local talent and engaging brand touchpoints.
Who’s gonna be there: You’ll know soon!