Believe, the leading technology and artist services company, announced today that it had acquired Entco, an Indian live music production company. The Paris-based company will now offer its roster of artists more comprehensive services and revenue opportunities in one of the world’s fastest-growing music and entertainment markets. Entco is a brand experiential company with a focus on immersive music experiences. It was founded by Subramanian Iyer, Managing Director, and Warren de Sylva, Creative Director, who will both continue to run operations under Believe. Entco will be rebranded as Believe Entertainment, to be based in Mumbai, where it will closely align live music experiences for brands and consumers with Believe’s growing music distribution, label services and artist services operations in the market. Believe Entertainment will build on Entco’s position as an established player in the industry, with a legacy of award-winning live experiences, music festivals and concerts, led by experts in the field of live music entertainment and branded content, the company has offered a platform of services that include digital content, live performances and sync opportunities.

“Subramanian and Warren have uniquely brought live music experiences that bring artists, brands and consumers together,” said Denis Ladegaillerie, CEO, Believe. “We have been proliferating to a leadership position in the Indian market, and with Entco’s expertise, Believe will have unparalleled ability to help creators in India build audiences, careers and revenue opportunities.”

“Warren and I created a business we are proud of, and the acquisition is a testament to the amazing work of our team,” said Subramanian Iyer, Co-founder and Managing Director, Entco. “This strategic move will bring our artists and brands unprecedented access to the expertise and scale of Believe’s 44 global offices and more than 1,000 professionals.”

“Our vision is to inspire audiences through extraordinary live music experiences, and this new step is the perfect opportunity for us to scale up and expand our offering,” said Warren De Sylva Co-founder and Creative Director, Entco. “Believe will amplify what we’re able to provide through the power of one of the true global leaders bringing together technology and services to connect audiences with music.”

About Believe: 

Believe is one of the fastest-growing music companies helping artists build audiences and careers. It is a best-in-class technology company and a world-class services organization, with more than 1,000 professionals and offices in 44 countries. Believe gives artists, labels and content owners global scale through more than 20 brands, labels and companies. These include distributor for independent artists TuneCore, distributor Groove Attack, Believe Distribution Services, and labels such as AllPoints, Naïve, and Nuclear Blast. Believe has the reach, services, distribution and local relationships to connect artists with audiences through partnerships with 150 digital stores and streaming platforms worldwide and growing. The company is leading with a commitment to core values of transparency, innovation and partnership — to spur the evolution of the music industry.  https://www.believemusic.com

About Entco:

The Entertainment Co. or ENT.CO is a leading global experiential company. With music at its core, Ent.Co has been creating solutions and branded platforms of Entertainment that bring audiences together. Ent.Co’s expertise has been curating, designing and producing luxury and lifestyle experiences for brands and consumers across India, the Middle East, South East Asia and the USA.

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