Leading media platform T-series have created history by becoming the first YouTube channel to cross 100 Million subscribers. Last year in June 2018 T-Series had crossed 50 Million subscribers and in a span of 11 Months achieved this magical landmark of 100 Million Subscribers.
However competition is still stiff for the top position as only till April 2019, 2nd-placed PewDiePie was leading in this race. An intense rivalry was created between the two leading YouTube channels and their fans after T-Series took over the lead momentarily over PewDiePie in Feb 2019, since then both the channels have hit the top spot multiple times with T-Series gaining a significant lead in April 2019. According to Social Blade, a social media analytics page, PewDiePie is predicted to cross 100 million mark by June 2.
An elatated Bhusan Kumar, Chaiman & MD, T-Series expressed,
A constant surge of new music as well as early adaptation and first mover advantage went in our favour. We pushed our content across offline media and social media platforms without any doubt about what we could achieve, it helped drive traffic to our channel. I am thankful to our loyal consumers who repeatedly showed immense faith in our content. Also thankful to everyone at T-Series who helped take T-Series to new heights.”
Neeraj Kalyan, President, T-Series, who also heads the digital division of the company, shares his excitement saying,
This is indeed a proud moment, our teams have put in immense hard work to keep the T-Series flag flying high. Music for us has never been about excel sheets, it’s not a number on a paper. It’s a passion driven by belief in our content. This milestone will further inspires us to conquer new frontiers by offering world class content served through seamless distribution pipes across platforms and to create new benchmarks for ourselves.”
Active since Mar 13, 2006, T-Series has over 100,133,307 subscribers, 71,844,121,618 views. The main channel also has over 28 sub-channels and uploads several videos every day featuring Bollywood Music videos, regional music videos, kids videos, movie-trailers, indi-pop songs and more. Besides India, T-series has a massive following in South East Asian regions, in countries like UAE, Pakistan, Bangladesh and also Indian-community dominated regions like USA, UK, Australia, New Zealand.