“Hey Spotify!”

Spotify, the freemium audio streaming platform is now testing to expand into the hardware market with its new device being called “Car Thing”. With Americans spending about 70 billion hours behind the wheel every year, there is a huge gap in the market for a device for verbal access to a listener’s streaming playlists or favorite podcasts.

Car thing is a voice activated music and podcast assistant that is meant to be plugged into a car’s 12-volt outlet to connect to the car and then to the listener’s phone through bluetooth. It looks like a small circular device with a screen on one side and a few buttons/lights next to it. next to it. It looks like a fancy Amazon Dash button.

The activation command is said “Hey Spotify!” followed by the track name which will play the music asked for.

“Car Thing” is just out as a limited test but not as a product yet. A small group of Spotify’s Premium consumers in the USA get to test the device. They also announced they might test similar devices in the future for household use. But they have no current plans to make any of the devices available to consumers.

With a big focus on everything audio, this physical hardware will be a new market unexplored by the media platform before, and if it goes through will put the device in competition with Amazon’s line of Echos, Google Home and Apple’s HomePod.


Rushaki is a restless explorer at heart, always questioning. Started her journey with honours in Psychology, has worked in events related to music and poetry, in an NGO, managed operations at a start-up, handled hospitality and artists at a bar, and now is on a quest to understand business and content. With a draw to the creative arts, is a vocalist for a rock band - Coffee For Giraffes - and also dabbles in poetry. Wishes to find the right answers and the right road someday to put to rest the never-ending questions in her mind.

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