With inclusivity at its core, the festival sparked conversations about gender parity and growth of female artistes in the music fraternity.
BudX is the well known music programme presented by Budweiser Experiences. After a great edition in Mumbai in March, BudX just concluded the first ever Bangalore edition on 18th May 2019. The festival took place at Fandom, Gilly’s Redefined over the weekend.
BudX is more than just a usual festival, with talks and discussions about the state of the music industry in today’s time. Along with delivering a killer lineup for the festival, they also seek to open dialogue about such issues through panel discussions and masterclasses with artists – covering topics ranging from social and political fields to music.
BudXBlr had a focus on empowerment of the female artistes in the music fraternity. The fiesta hosted panel discussions delving into the nuanced music space while brewing the virtues of inclusivity and acceptance within the industry.
The festival tapped into pertinent subjects such as, ‘The Future is Female’ – a conversation between Madame Gandhi and Aneesha Kotwani (She Said So) about feminism and gender inclusivity in the music industry; ‘Breaking Through the Boys’ Club’ a discussion about the women who work behind the scenes in music and arts by Roshnee Kumar (Programming – Ex The Humming tree, Production – F of X, Covelong Point), Brinda (Live Sound Engineer) and Sandhya Surendran (Founder of LEXIC, Legal consultancy for artists), moderated by Sonya Mazumdar (CEO -Earthsync.com, Festival Director – Indiearth Xchange); and Arts as Activism: Can the arts bring about a cultural and civic change in Bangalore?’ by Roshan Netalkar (Festival Director – Echoes of Earth), Poornima Sukumar (Aravani Art Project) and Ayaan Syed (LGBT Activist, member of CSMR and Namma Pride), moderated by Jishnu Dasgupta (Bass and Vocals for Swarathma, Speaker, Activist).
Aaron Pearce, Managing Director, VIRTUE said, “We believe that the majority of the dominant youth culture trends will come out of the region in the next few years, and that it will profoundly affect the world–this weekend’s festival and all that surrounds it is a great representation of the type of projects and platforms that can play a part in this, driving community and culture, and VIRTUE and VICE want to continue to be part of that movement.”
The event had Madame Gandhi headlining along with performances by homegrown talents such as Pardafash aka Sandhya Visvanathan, the Chennai based alt-rock outfit F-16’s, the Derelicts and more.
Exclusive beer cocktails along with specially curated burgers further added to the experience, ensuring the night ended on a stellar note. Moreover, in line with the brand promise of a cleaner and sustainable future, Budweiser served at the event was brewed with 100% renewable electricity from its state-of-the-art manufacturing facility in Mysore, Karnataka.
“The earlier editions of BUDX were extremely well received and we were hoping for a similar response from Bangalore and the city surely didn’t disappoint us! We believe that music is an expression of freedom, free from gender bias, and through BUDXBLR we have carved out a gender-neutral, inclusive space for self-expression. The participation that the event witnessed from artists and music enthusiasts alike, further reaffirmed our belief in the opportunity of the music space as well the local talent the country has to offer. We are excited to take this concept to multiple cities throughout this year, offering a platform for home-grown artists along with established players thus, empowering them to be true kings in their own right.” – Kartikeya Sharma, Vice President Marketing – South Asia, AB InBev