Award-winning Indian singer Benny Dayal has been unveiled as the artist representing India for the third edition of Tuborg OPEN, a global music project which uses music as a platform to encourage people to be Open for Fun by pushing the boundaries of what they know and like. The popular Indian singer will be collaborating with global artists Clean Bandit to create a brand-new track. The trio, made up of Grace Chatto and brothers Luke and Jack Patterson, have sold 44 million global singles, working with artists such as Demi Lovato and Sean Paul on their hit tracks ‘Solo’ and ‘Rockabye’.
Clean Bandit, the Grammy Award winning UK pop band renowned for their collaborative and open approach to blending musical genres, will be joining Benny in Mumbai on 16th & 17th May 2019. During the two-day visit, Benny will immerse the band in Mumbai’s local culture to give them a better understanding of the influences and styles that make music in India.
Benny will be taking the band to some of his favorite local places in Mumbai before they come together to give fans an exclusive opportunity to interact with the Tuborg OPEN collaborators. Inspired by their experiences in India, which will include time in the studio with Benny, Clean Bandit will collaborate on a new Benny Dayal track which will be released later in the summer.
With the launch of the collaboration track, Benny and Clean Bandit are hoping to encourage music fans to press shuffle on their usual musical choices, allowing them to open their minds to new and diverse experiences.
Speaking on the collaboration Benny Dayal, said, “I feel excited to be a part of Tuborg OPEN, and to work with Clean Bandit. With this collaboration I want to create a track that truly reflects the Open for Fun attitude of Indian audiences.”
Speaking about the project, Grace Chatto said, “We’re excited to be collaborating with Benny Dayal on the Tuborg Open project and to learn more about the people and places that inspire his music. Collaboration is important to us so we’re really looking forward to seeing what we can create with Benny in the coming weeks.”
Mahesh Kanchan, Vice President – Marketing at Carlsberg India commented, “We are delighted to present the third edition of Tuborg OPEN and work with Clean Bandit and Benny Dayal for this edition. Tuborg OPEN will push the boundaries of creative collaborations and inspire all our audiences.”
Kiran D’Cruz, Director – Brand Partnerships & Music Licensing, Sony Music Entertainment India said, “We are pleased to announce Sony Music’s association with Tuborg Open project for the third consecutive year. For this edition we’re looking forward to working with Clean Bandit and the very versatile Benny Dayal to create some exciting new music bringing together both cultures.”
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