To achieve scale in India you need local advantage.JioSaavn CEO Rishi Malhotra.
The battle between music streaming apps in India intensifies after a new article published by Music Business World claims that JioSaavn has entered the 100M monthly active users club. An insider source has stated to MBW that JioSaavn has in fact crossed 104M MAUs, placing it on top of all other streaming apps in India. (Original article: https://www.musicbusinessworldwide.com/jiosaavn-has-over-100m-monthly-active-users-could-it-be-indias-biggest-music-streaming-service/)
The source further claims that the company has grown exponentially over a span of 5 months after completing their integration with Jio in early December 2018. The music streaming app has not put out an official statement and it is yet to be confirmed that the app has in fact exceeded all expectations and crossed the 100M landmark. This comes weeks after rival music streaming app Gaana announced their supremacy in the Indian Market by becoming the first app to cross 100M MAUS.
American business magazine Fast Company has placed JioSaavn in its annual report on the world’s 50 Most Innovative Companies for 2019. The magazine reported that Saavn offers more than 40 million tracks in 15 languages and had 38 million active users at that time. (Link: https://www.fastcompany.com/company/jiosaavn)
Last March, Saavn had reported 22 Million MAUs before their merger with Jio. Saavn was started in 2007 focusing on aggregating and distributing music, before shifting their focus on streaming with the launch of their website in 2010 and app a year later. Saavn and JioMusic had a combined user base of over 25 million monthly active users, out of which approximately 4 million were paid or bundled users.
The alleged news is not a shocker as Saavn is now wooing Jio’s 272 million high-speed mobile customers. A big part of JioSaavn’s growth is expected to be off the back of the growth of the Jio network, which is expecting to double or triple its base in the next few years. Besides the newly integrated app still offers a free plan along with other highly flexible plans–users can choose from various tiers and sign up for a month or a year.
JioSaavn app is placed above Gaana and all other music streaming apps on Google owned Playstore. Interestingly both Gaana and JioSaavn have more than 100M downloads so far. Till then we wait and watch for the company’s official statement and numbers.