Bhushan Kumar, Chairman & MD, T-Series, talks about bringing Content Innovation, Amalgamations and Diversification as key drivers to attract the Millennials to the Brand!
Challenges and changes
Bhushan talked about the independent music scene and incorporating innovation to the existing catalog “We have a huge catalog already and my father has already explored a lot on every aspect of the devotional music. But this year we are collaborating with many international artists across genres be it Arabic, Sufi, English music. We are working on our own devotional music catalog with all kind of amalgamations to cater to the youth so they also indulge in our evergreen devotional catalog.”
Connecting to the audience through digital platforms
Bhushan said, “The online platforms contribute anything between 50 to 60 per cent to our revenue. A big chunk comes from television, then from radio stations and a very limited number from public performances. We are expecting a robust growth this year and are confident of the content we are backing.”
“Today we are available 360 degrees in all the possible digital platforms in the world for music and films, plus we are making great content across many languages.” – Bhushan Kumar