Music is the language of the world – best medium of connection, expression and telling a story.

May, 2018, Spotify teamed up with Instagram to help share listeners’ favorite music with their followers through stories. Not limited to just sharing single tracks, one can also share albums, tracks, artists and playlists.

One year after the release of the feature, Spotify has managed to create a new world of music discovery allowing a seamless sharing of music moods, inspiration and exchange.

2019 was a year of female domination on the charts. Artists like Ariana Grande, Billie Elish, Halsey and Lady Gaga remain of top as the most shared stories. A look at the top Spotify tracks of all time globally shared via Instagram Stories will tell you the same.     

  1. thank u, next by Ariana Grande  
  2. 7 rings by Ariana Grande
  3. when the party’s over by Billie Eilish
  4. Shallow by Lady Gaga and Bradley Cooper
  5. Without Me by Halsey
  6. break up with your girlfriend, i’m bored by Ariana Grande
  7. bad guy by Billie Eilish
  8. lovely (with Khalid) by Billie Eilish, Khalid
  9. bury a friend by Billie Eilish
  10. Happier by Marshmello, Bastille
  11. i’m so tired…by Troye Sivan, Lauv
  12. Sucker by Jonas Brothers
  13. SICKO MODE by Travis Scott
  14. Kiss and Make Up by Dua Lipa, BLACKPINK
  15. idontwannabeyouanymore by Billie Eilish
  16. ME! (feat. Brendon Urie of Panic! At The Disco) by Taylor Swift
  17. Better Now by Post Malone
  18. Taki Taki (with Selena Gomez, Ozuna, & Cardi B) by DJ Snake, Ozuna, Selena Gomez
  19. New Light by John Mayer
  20. MIA (feat. Drake) by Bad Bunny

The feature came into the Indian market end of February 2019, after the launch of Spotify India . All the active users of the app can now share their music through the in-built feature of the app. With 217 million users globally and India amounting at 2 million, Spotify has managed to revolutionize the music sharing capacity of people phenomenally. 

To share a song on Instagram, the users just need to click on the ellipses next to the name of the song on the Spotify app, tap “share“, and then tap “Instagram stories“. The song will show up as a story on the Instagram app, which when shared, can direct the viewers to the song on Spotify’s app.

 

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