Creating a Brand Culture indeed is something we all can learn from Budweiser, Anheuser-Busch InBev. The brand has successfully built their identity, positioned themselves strongly in the target community via their engagement with music, arts, and sports. Not only globally, but they have some brilliant marketing campaigns done in India that all the brands can learn from.

Take A Look At The After Movie – Sensation 2016! 

After creating the brilliant experience at Sensation 2016, Budweiser Experiences is back with another edition this year. Sensation Rise 2018 is set to be just as musical, thrilling, and mesmerizing as the previous edition.

India’s musical culture and knowledge is growing quite quickly. Budweiser’s aim is to challenge the paradigm and shape culture. Through their signature ‘Bud Hotel’ concept, they will create an extraordinary and memorable experience for the audience by taking them on an unforgettable journey and offering the very best in hospitality. Furthermore, select audience members can also get exclusive access to the Budweiser viewing stage to make their festival experience even better.


At Budweiser, we believe in authenticity and freedom, the two pillars of all our synergies and associations. We are elated to be bringing Sensation to India for their second edition, and curating a one-of-a-kind experience for music enthusiasts. With an incredible line up, this is surely going to be an exciting, differentiated and liberating experience for music festival-goers. – Kartikeya Sharma, VP Marketing, AB-InBev India

Taking place in Hyderabad on October 27th, Sensation Rise 2018 will see performances by the world’s leading DJs, such as Robin Shulz, Sander Van Doorn, Nicky Romero, Sam Feldt, Nucleya, Mr. White, MC Gee and WhoIsJody.

The festival would also have an immersive engagement zone called, The Budweiser Maze, where festival go-ers can get customized merchandise and create more memories. The night would go on to become even more exciting at the Bud Hotel, with an exclusive after party for artists and fans.

Tickets for Budweiser Experiences presents Sensation Rise 2018 are now available on


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