BIG FM which is one of India’s largest radio networks has bagged 4 awards at Radio Connex, a one-of-a-kind platform that celebrates the work on radio and its excellence on a wider scale.
The network bagged a silver medal each for two of its brand integrated activities and also won a silver for ‘Actor Calling Actor’, a unique daily sparkler that ticks the funny bones of the listeners concluding with one of the most recalled mimicry based liner – “Beta tumhari naraazgi laazmi hai, par phone jaldi se rakho call waiting mein Azmi hai…”
BIG MJ Balaji, who is one of the most popular radio jockeys in the south region, was felicitated with the title of ‘Best RJ’ – South Zone.
The Silver award category wins included Best 360-degree Client Solution – Basant Loves Nidhi – Close up, Best in‐house Ad for a client – Bhakra Nangal Dam and Best Interstitial – Actor Calling Actor.
Commenting on the winning titles, a spokesperson from BIG FM said, “The fact that our Bhakra Nangal campaign received 70% of the total ad spends in its region, adds credibility to the impact generated and the effective reach provided by our network. We look forward to a more promising year ahead as we continue to grow with our objective of providing entertainment with a cause.”
BIG FM is known for its high-decibel ‘Bhakra Nangal Dam’ campaign on the lines of “Bandh Nahin ye Bandhan hai” which translated to ‘It’s just not a mere dam, it’s a bond’. The campaign effectively highlighted the importance of the dam and aimed to do away with any negative notions attached to it.
The network plans to continue to reach out to the audience with its clutter-breaking and riveting campaigns that cut through demographics and sustain its leadership positioning.