Being an independent artist is difficult. What is more difficult is finding the right artist management company at the right time.
An artist manager can help you propel in the right direction; they make an independent artist truly independent by making the right calls, albeit even figuratively.
Loudest created a list of established and upcoming artist management companies and record labels that can help an act get its act together. Take a took:
Mixtape: Mixtape is a Mumbai-based artist management company whose roster includes niche electronic music producers and metal bands such as Pentagram, Paraphoniks, and Scribe. They have managed and developed a number of artists who are currently in the top tier of independent musicians in India and their niche is in identifying talent and aiding in building a brand to propel them forward.
KRUNK: Founded in 2009, KRUNK is an all-India artist management & booking agency specializing in the finest local talent. KRUNK represents a mixture of leading breakthrough bands & electronic producers in India. The agency also offers tailored consultancy services in music programming to some of the best venues in the country which translates into booking acts is easier with them.
MGMH: Music Gets Me High is a “socially conscious” music and entertainment company started in 2007 in New Delhi, India. The company’s portfolio of services includes artist Management & bookings, Festival, Concert & tour planning and execution, Venue Residencies, Social Media Management and Consultancy.
With a decade of experience in live events and artist management, MGMH has been omnipresent in the explosion of independent culture in India. The company has worked with Indian and international acts such as Jalebee Cartel, Kohra, Nucleya, Advaita, Susmit Sen Chronicles, Shaai’r & Func, Manu Chao and Guns & Roses in the country.
Their extensive cartel of artists and experience across festival management across genres makes them an easy choice for an emerging band.
Azadi Records: Azadi Records, which isn’t the average Indian indie label was established in 2017 “to provide a platform for South Asian artists to release forward-thinking, politically conscious music”. Their debut release by Delhi rapper Prabh Deep’s album Class-Sikh topped several lists and over the upcoming year, they will put out sets by Mumbai’s hip-hop collective Swadesi and Bengaluru based vocalist Siri Narayan.
They provide bookings and management services for most of their portfolio artists, for which they charge a 20% cut every time the artist books a gig or is enlisted for brand endorsements/activations, which is much less than the industry average.
So if you are an artist with a cause to enlighten, they might just be your best (and fair) bet.
Nrtya: Independent music label nrtya’s SoundCloud stream offers a treat to the ears. The year-old organization is divided into six varied departments –
- Artist Management Firm and Booking Agency
- Independent Music Label for Indian Musicians
- Event Curation and Music Consultancy
- Branding and Marketing Solutions
- Social Enterprise in Art
- Art in Education
nrtya’s brand of music is not instantly identifiable, functioning under the recently-popular genre-agnostic philosophy in an increasing crowded electronic space. They manage acts like Aditi Ramesh, Ape Echoes, Easy Wanderlings, and Iggy.
For the uninitiated indie newbies and the young ones working on their art, nrtya is a good platform to get featured and be represented at.