Story By Priyaanka Mathur
Tell us about your musical journey and your vocal training. How much is training important in today’s music business?
I seriously took to music at the age of 15,it just happened that I met Himesh Reshamiya and sang in front of him, who suggested me to get formal vocal training. Eventually, I started learning western classical music in my initial years and now I’m undergoing Hindustani Classical Music training under Ankita Joshi. Even if you are really blessed with a great voice, some regular training is still needed, that takes you to that finer edge, I believe!
You started off with soothing numbers and have eventually delivered more peppy songs lately, any reason for the shift in genres?
Well, I haven’t thought much about pitching myself, it all just happened and I took assignments that came to me in the middle of my studies, as I’m still finishing my last year of graduation along with which I am pursuing my degree in business management and entrepreneurship.
How do you perceive today’s popular music?
Today’s audience are very diverse and the masses in fact listen to all the genres of music, so I feel every genre has a scope for it and that’s my analysis. Every artist sings a genre in ones own style and brings out something on their own in a particular genre and that’s how the audience starts loving the rendition of an artist and the genre too.
You have worked on different kind of songs,each with a different treatment,what was your take away from each song.
I had no idea how different my voice sounded in terms of technical treatment given to each song be it in ‘Ishtehar’, ‘Dilbar’ or ‘Ishare Tere’. When I render a song, I try using a lot of vocal try to sound different to produce different tones, so my technique from the very first song has been changing like using a head tone or falsetto and other techniques being trained in western Classical music, it helped me a lot in experimenting.
How has working with Gururandhawa leveraged your marketing as a singer?
How do you see YouTube as a platform and how does it help generating revenue for artists?
Tell us about the Dilbar experience and the popularity you gained after the song?
How do you see youtube as a platform and how does it help generating revenue for artists?
My song ‘Gulabi Ankhe’ Carpool Mashup with Sandesh Motwani got me some 55000 subscribers and that’s like a huge number. I haven’t generated anything from YouTube yet,because I cannot monetise on covers that I have done so far, since the rights are with the music labels or the artists who have sung the originals, but yes YouTube is good for original content.
What do you think about using various marketing platforms optimally to create a wide appeal to showcase talent?
I think social media has a wider reach, on all these platforms Facebook, Instagram and YouTube, one can create content and upload. Although I feel 70% is still television and the various reality shows and others, that are showcasing artists to a greater audience.
How is the journey from being a YouTube star to making a mark in Bollywood, and how do the artists survive this cut throat competition?
How much revenue is important for an artist today?
What is your vision and why have you chosen to study management and entrepreneurship?
Where do you see yourself as a Singer say five years down the line?