Soumini Sridhara Paul is Vice President of Hungama Digital Media Ent. Pvt. Ltd. spearheading the Talent and Independent content platform, Artist Aloud and heading operations for YouTube for Hungama. Launched in January 2010, Soumini has led and evangelised the set up of Artist Aloud, South Asia’s premier digital platform for established and new talent with independent audio and video content. She has been responsible for evolving the business from a simple distribution offering to a full-fledged ecosystem for the independent space across Digital, Social, Content, Promotions, Talent Booking and Events along with several promising team members over the years. She also is Head of Operations and Content Development for Kids and other channels on YouTube and also works on special projects for Hungama. One of her pet projects is the channel she is building along with a wonderful team for Hungama Kids creating content which is age appropriate, entertaining and educational. She has over 20 years experience as a Pop Artist, Artist Manager as well as assignments with Channel [V] including Bollywood, Independent and International talent and Universal Music including album launches and promotions and artist relations. As a hobby, Soumini has been dabbling into writing for the last 5 years and Disha The Challenge is her first ever published work through Partridge. She started her artistic stint as a singer almost 20 years back but chose to work in other aspects of the industry to build something that would change the face of the Talent and Independent Content Space.